- Formula PR will handle Dunkin’ Donuts’ planned California expansion with a one-year contract as reported in PR Week today. RF|Binder will retain its position as AOR for the chain on the national level as well as in the New York/Boston markets, but Formula beat out seven other firms to win the regional job. The firm will provide “boots on the ground” while the client will presumably hand out after-work treats.
- New York’s King+Company scored three new clients: Friends of Hudson River Park/Hudson River Park Trust, The Lymphoma Research Foundation and The Tourette Syndrome Association. KCo will build on its experience in the healthcare/life sciences fields to raise awareness via media outreach. In the first client’s case, that should be a fairly easy sell as Hudson River Park is one of the city’s most beautiful. (Note to newbies: don’t ruin it for the rest of us.)
- All You Need Is Ecuador went with Finn Partners as its PR AOR. More specifically, EKOS, an Ecuadorian publishing and communication company, signed the firm to promote its latest tourism campaign, raising awareness of the country’s “Four Worlds” (the Galapagos, the Amazon, the Pacific Coast and the Andes) and avoiding the word “Chevron.”
- Intercept Pharmaceuticals signed with Lazar Partners of New York. Intercept has a very unique specialty: the company develops “novel therapeutics to treat orphan and more prevalent liver and intestinal diseases utilizing its expertise in bile acid chemistry.”
- J Public Relations added Vail Resorts Hospitality to its client roster. The challenges in promoting a place where beautiful people enjoy outdoor leisure sports will be considerable.
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