Montreal-based creative agency Sid Lee has opened its doors in the U.S for the first time. The agency’s new office in New York will be led by former Dentsu America CEO Will Travis. Sid Lee founder and Creative Director Philippe Meunier will join the New York crew and lead creative. Lukas Derksen, Adidas business lead and Sid Lee partner, will also help helm the shop.

Blaze PR has been chosen to lead public relations efforts for probiotic beverage leaders KeVita, Inc. The agency is charged with raising brand awareness and engaging consumers through a comprehensive public relations program, including a strategic media relations campaign, creative social media strategy and execution, and related contests and events.

“We’ve handcrafted an innovative, cultured drink that may support immune and digestive health, and that empowers people to take their health and well-being into their own hands,” said KeVita CEO Bill Moses. “Blaze’s understanding and respect for the KeVita mission and brand, as well as its proven track record for creative and successful PR campaigns makes it a smart decision.”

London-based network M&C Saatchi has tapped AKQA’s Pierre Lipton to serve as chief creative officer in New York and help build the brand’s presence in the U.S.