The NCAA football championship is decided by human voting and a computer ranking system, not a playoff. There are debates as to how the system should work, and if some conferences are given preferences over others.

Some major colleges and universities have gone so far as employing PR campaigns to make the case that they should be ranked higher in the system, thus enabling them to earn massive payouts if chosen to be one of six teams that participate in the Bowl Championship Series or BCS.

"The Western Athletic Conference has a PR firm boosting No. 7 Boise State's bid. The Mountain West spent much of the offseason on Capitol Hill working to change the system," reports USA Today.

UPDATE: The firm representing the WAC is Boise-based Scott Peyron & Associates.