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Starbucks Partners with Duracell to Introduce Wireless Charging Stations

I1402518899000-XXX-San-Jose-2f you’re accustomed to working on your tablet for hours on end at your local Starbucks, but hate crawling surreptitiously underneath strangers’ chairs to access one of the few electrical outlets when your battery dies, the coffee chain’s new partnership with Duracell Powermat was made with you in mind.

Thanks to the scheduled rollout of wireless charging stations, it will soon be even easier for you to stick around and buy that second cup of overpriced coffee without worrying that your device will crap out on you and you’ll actually have to read a book or make conversation (heaven forbid).

The rollout will begin with stores in the San Francisco Bay Area, where customers will be able to simply set their devices down on certain parts of their tabletops to charge them. The company plans to install more that 100,000 such charging stations at Starbucks locations nationwide over the course of the next three years (that’s roughly a dozen per store).

“Starbucks believes this is another step in staying ahead of the curve when it comes to in-store technology,” says Adam Brotman, chief digital officer at Starbucks. Considering the coffee giant was among the first to offer WiFi (back in 2001), this is a logical strategic movie to stay in touch with the company’s tech-savvy, fairly young customer base.

Of course, they are so far ahead of the curve, that many customers’ devices are not actually equipped to utilize wireless charging stations — but fear not! The company may actually sell the necessary adapters until all devices catch up with the trend. How convenient.

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