State Farm enlisted the talents of Spike Lee for a clip commemorating 9/11 and the nation’s firefighters. About 150 children went to four New York City firehouses to sing the Jay Z/Alicia Keys song “Empire State of Mind” as a thank you to the city’s bravest. You can purchase this version of the song from iTunes with proceeds benefiting the National Fallen Firefighters Foundation. Spike Lee does New York on film like no one else.

State Farm has a little blurb about the campaign on the bottom right of its homepage, but otherwise information about the program is available on the State Farm YouTube channel. The clip already has about 435,000 views.