Results from the latest global study conducted by Euro RSCG Worldwide show that millennials are deeply concerned about world issues, and they believe social media can play a big role in changing things for the better.
Eighty-five percent of millennials think it’s their generation’s responsibility to change the world, 61 percent think social media is the “new power of youth,” and 70 percent believe social media is a “force for change.”
The study also found that 55 percent of millennials think women will power the change that happens in the world, 62 percent said “less consumption” will solve some of the world’s problems (about half of respondents believe they have more power as consumers than voters), and 40 percent think that businesses have greater abilities for doing good than governments. Plus, 60 percent said they turn to their parents for advice.
The complete study, “Millennials: The Challenger Generation,” is available as part of Euro RSCG Worldwide’s series of pubs, Prosumer Reports. For this study, the firm surveyed 3,000 people in India, China, France, the U.K., and the U.S.
- STUDY: Readers Remember Print Placements Better Than Digital
- Vast Majority of Firms Still Use AVE for Measurement
- STUDY: Media Coverage Has Little Influence on Consumers' Travel Decisions
- A Day in the Life of a Marketer: Long Hours, No Lunch, Dashed Dreams of Being an ‘Artist'