Here are some alternately encouraging/frustrating results from the latest Harris Interactive poll on the behavior of those pesky Millennials: they travel a lot and they’re not afraid to spend money, but they’re also far more likely to share their disapproval of less-than-satisfactory hospitality experiences with the rest of the world.
The basic findings:
- Professionals 30 and under travel significantly more—for both business and pleasure—than their older counterparts. They’re much more likely to turn business trips into personal vacations.
- While traveling, they spend money freely: 42% of the “Millennial” contingent say they would use company funds to buy “a fancy meal” and 32% said they’d spring for room service.
- Yet they’re quick to warn the public about bad service: 26% said they’d posted at least one negative review online over the past year.
So they’re liberal with their definition of “business expenses”, but they’re very critical of the service they receive.
You’re probably aware of this, but most travel brands have begun creating campaigns aimed specifically at this demographic: USA Today names Marriott‘s “Travel Brilliantly“, but expect more campaigns that emphasize quality of experience over price point to appear on mobile and social platforms.
Also: those negative reviews will just keep coming. So…yay?