Survey: United States World’s Top Country Brand

Does the U.S. have a perception problem? Not so, according to one survey. FutureBrand, in conjunction with Weber Shandwick’s Global Travel & Lifestyle Practice, released their fifth annual Country Brand Index (CBI) today.

The U.S. came in first, followed by Canada and Australia. New Zealand and France round out the top five. In terms of methodology, the survey, “incorporates global quantitative research, expert opinions, and relevant secondary sources for statistics that link brand equity to assets, growth and expansion.”

“It’s logical to assume that the shift in the political climate and renewed optimism surrounding the election of President Obama was a key influencer in the U.S. topping the list,” said Rene A. Mack, president, Weber Shandwick’s Travel & Lifestyle Global Practice.

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