SXSW: And the Worst Social Media Campaign Goes To…

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HP, for paying a mom $1000 to have her kids destroy a Fuji camera in favor of HP, all in a PayPerPost scheme.

Ok, so the judging criteria for the SXSW panel: “The Suxorz – the Worst of the Worst in Social Media Marketing for 2007,” wasn’t exactly scientific. Campaigns were judged on the following criteria:

Advertisers acting like asses

Out and out lying to customers

Corrupting authentic voices

HP managed to “beat” out other campaigns, including the now infamous “Wal-Marting Across America,” and “Cisco’s Human Network.”

For a complete rundown, visit Scott Monty’s blog.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.