Interview: Jennifer Martin, Senior PR Director for New Media and Digital Networks, CNN

By Joe Ciarallo on Mar 15, 2010 10:36 AM

"We're really trying to look at where people are going, where are they gathering, and where is their community. Where are they having those conversations that are relevant to the news that we're actually reporting on," said CNN's Jennifer Martin, when we asked her how the company decides which social sites and platforms to devote time and resources to.

Martin also commented on CNN president Jon Klein's recent comments that he is more concerned with social sites like Facebook than he is with rival cable networks, in terms of CNN's competitive set.

Also, Martin was happy to point out at least one study that named CNN the number three "most social" brand.

mediabistro on demand

DIY Editing

Every writer needs an editor. But sometimes, because you're on deadline, or you're a freelancer, or the fates have conspired against you, you have to be both writer and editor at the same time. Which sounds like a prescription for schizophrenia.

There is a solution that does not involve medication. Check out the quick tips in the video Learn How to Line Edit Your Own Writing. The instructor is June Casagrande, author of Grammar Snobs Are Great Big Meanies and It Was the Best of Sentences, It Was the Worst of Sentences and the language column "A Word, Please."

And right now you can watch this helpful video and hundreds more with a free 2 week trial subscription to all the other good stuff on Mediabistro On Demand.

Email This Post