We begin our 2009 Year In Review coverage with a list of five important innovations that made the biggest impact on the PR industry over the last year.
Click continued for the complete list. Coming soon in our continuing year in review coverage: agency trends, the top five pitches of 2009 and more…
1) Facebook Makes Changes to “Fan Pages”
Facebook’s changes to their “Fan Pages” in March — which are destinations set up on the social network by everyone from celebrities to large brands — was possibly the innovation that brought brands and marketers on to the social network en-masse, giving them a formal and better way to communicate. Perhaps the biggest change was that status updates from fan pages now appeared in user’s news feeds “more often,” wrote David Berkowitz in Advertising Age. This positioned brands in the same way as ones’ “friends” on the social network for the first time.