Americans are fed up with the pervasive, persistent presence of bad advertising in their daily lives, and are sick of the constant interruptions to their web surfing, online shopping, and…um…their sex lives?
InsightsOne, a company dedicated to predictive intelligence solutions enabled by big data, recently announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive. The study found that 83% of respondents felt bad ads actually get in the way of their daily activities:
- Web surfing – 51%
- Online shopping – 37%
- Working – 20%
- Having Sex – 19%
- Sleeping – 13%
So what sort of ads are they talking about?
While we might expect email spam and junk mail to top consumers’ pet peeve lists, it turns out that almost as many Americans are annoyed by website ad spam (52%) as by email spam/sidebar ads (55%). Postal junk mail actually ranked fifth (37%), behind television ads (60%), email spam/sidebar ads, website ads, and ads on social media (37%).
The study also looked at which specific types of ads get under our skin the most:
- Pop-up ads – 70%
- Lottery scams – 70%
- Male enhancement ads – 66%
- Emails from deceased African leaders who have left them money – 64%
- Ads for products and services they do not need – 58%
- Female enhancement ads – 54%
So what do these results actually mean for brands and companies? Read more