AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘2013 Consumer Electronics Show’

Touchscreen Tables: The Newest Restaurant Revolution?

Moneual's touchscreen cafe tableAs food writers/enthusiasts, we know how difficult it can be to make your restaurant stand out–especially in a crowded market. Serving great food in a casual, well-designed atmosphere just isn’t enough anymore (if it ever was). Now, in the tradition of the “Instagram menu“, we bring you news of the latest tech gimmick for restaurants and cafes: the touchscreen table.

The concept is fairly self-explanatory, and it’s not completely new: both Apple and Microsoft have produced table-sized versions of their popular tablets. But Korean electronics company Moneual plans to begin mass-producing its touchscreen cafe table very soon; curious onlookers may get a chance to see this interactive furniture in action at next week’s International Consumer Electronics Show in Las Vegas.

We love the concept from a design perspective, and it will make for a great spot to promote other local businesses and events, but we have to ask: Will this newest tech toy become another promo tool for restaurants looking to make a name for themselves? Will it be another short-lived trend? Or will it simply become common practice like the iPad menu/register?

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Livestream: Not Yet Mainstream But Clearly a Game Changer

Streaming events in real-time alters the dynamics for event organizers, impacting the scope of the audience, press coverage and sponsorships. Livestream is a key provider of real-time event coverage services–and while Mitt Romney’s infamous forty-seven percent fund raiser video wasn’t livestreamed, many A-list happenings are: examples include the Metropolitan Museum’s Costume Institute gala, The World Economic Forum in Davos and the Times Square ball drop on New Year’s Eve.

PRNewser spoke with Jessica Kantor, livestream’s head of marketing and content, at November’s Digital Hollywood conference and met recently with Kantor and her colleague, Sam Kimball, EVP of advertising and brand sales, at Livestream’s New York office (left) and here. Below are highlights of our conversation on the Livestream model.

Elements of Livestream’s successful equation include:

1. Brand snapshot and evolution: “To viewers, Livestream is entertainment and live TV”, Kantor explained. “Anyone in the world, both individuals and companies, can broadcast their events”, Kimball added. Viewers can also see past events by accessing Livestream’s online channels.

Adoption of Livestream during the past five years has been steady, but it wasn’t easy early on. “Event organizers may have been nervous at first, since nothing replaces being there in person”, Kantor said. “Livestream isn’t mainstream yet, though more people use it now.”

2. A myriad of usage occasions. Entertainment and music events are popular, and musicians often tape segments at Livestream’s studio as part of their press tours. Livestream is also available overseas, and “as long as an internet connection exists, you can go live”, Kantor noted. Livestream’s most remote customers without internet acces, such as SpaceX and the Volvo Ocean Race, need to rely on a satellite feed and proprietary equipment.

Political candidates frequently Livestreamed events this fall; Kantor said that Obama’s campaign used the service extensively. “The President’s dedicated video team made it a priority, including the final rally with Bruce Springsteen and Jay Z”. Another political customer is Mayor Michael Bloomberg, who Livestreams his press conferences. (They’re also entertaining, thanks to his sign language interpreter.)

Read more