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Posts Tagged ‘2014 World Cup’

Reason No. 5,298 Why People Hate Local News Coverage: Breaking Into World Cup Final

worldcup.jpgViewers are a little persnickety about what they think local news should and should not cover.

Unfortunately, if you don’t please them, your ratings could suffer. They hold on to the mantra “The customer is always right” closer than a Klansman and his tighty-whities. They bicker about fashion on the anchors, general assignments for beat reporters, and meteorologists getting out of shape over heavy rain. You can’t please them all the time because they can be irrational.

And then came WENY-TV and its interruption of the World Cup final for a weather report proving why they may have a point.

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10 Brands That Had the US Team’s Back During Its World Cup Win

shutterstock_179029337Last night we saw Delta get a bit carried away by its enthusiasm over the American team’s 2-1 victory over Ghana and forget that not all African countries include giraffes.

It was your average Twitter gaffe, really–but quite a few consumer brands and other public entities had more appropriate responses to the game and the eventual victory on social.

You’ll find them after the jump.

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Japan Chooses Pikachu to be Mascot of 2014 World Cup

Pikachu Named Mascot of the 2014 World Cup - IGNPlease, please tell us that when this decision was made, someone stood up and cried out with epic emotion, “Pikachu, I choose you!”

The Japan National Football team (or the “Samurai Blue”) will have some serious power in its pocket come the 2014 World Cup; Adidas, which designs the team’s uniforms, announced a partnership agreement with Nintendo that will make the adorably electric Pikachu the official face of this year’s team. Along with some of his fellow Pokemon like Charmander, Squirtle and others that appear in the recently released games Pokemon X and Pokemon Y, the globally-recognizable Pikachu will be tasked with sharing his “electrifying boost” with Japan’s best soccer players.

To make this branding partnership and cross-promotion complete, the team should totally take the field to this song, no?

FIFA Warns Brands to Back Away from World Cup Promo Campaigns…or Else!

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Is he a turtle or a squirrel with a bedazzled forehead?

The FIFA (Fédération Internationale de Football Association) is looking more and more like the NFL each day.

Just as the gridiron folks will quickly sic their lawyers on anyone bold enough to combine the words “Super” and “Bowl”, this week the world’s top soccer organization issued a statement essentially warning all brands that don’t happen to be official sponsors of the upcoming 2014 World Cup that they will be punished if they use the event for promotional purposes.

While the organization’s spokespeople didn’t get specific, they clearly had a couple of examples in mind…

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Brazil Wants to Clean Up Its Reputation, but Justin Bieber Isn’t Helping

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Brazil is ready for the big time. The country will host both the 2014 World Cup and the 2016 Summer Olympics, and it’s ready to assume its role as one of the world’s largest and most influential economies, proving to everyone that there’s more to Rio de Janeiro than samba dancing, acai berries and drug dealers. Oh, and prostitutes.

They’re having a bit of trouble with that last point, though. In anticipation of the big events, the Brazilian government is running “a ‘hygienization’ campaign” that consists of doing its damndest to shut down the city’s most notorious brothels.

A couple of problems: prostitution is legal in Brazil (though the act of “running a bordello” isn’t) and the tabloid media can’t seem to get over its fascination with celebrities visiting Rio for…well, you know.

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American Public to Soccer: Now Is Not the Time to Take a Dive

Most kids in high school know one thing: the good looking girls like the popular guys, and if you’re on the football team—yes, American football—then you’re doing okay with the ladies. Meanwhile, the rest of us turn to unhealthy habits, The Catcher in the Rye, and hanging out in poorly lit parking lots.

Over the years, however, the sport of soccer—yes, European/South American/African/Asian football—has been making inroads with the American public. But it feels like it is taking forever. Seriously. Just when it appears the American public is finally going to fall in love with soccer, something weird happens. The public gets cold feet. The public backs away. It refuses to commit, and runs back to the stable, familiar, good-looking NFL and its bazillions of dollars and father who is a rich doctor and drives a Lexus. Poor soccer is left at home, brooding on the couch, devouring ice cream with its bare hands.

The American public loves a winner, and soccer hasn’t been able to throw itself that raucous champagne-drenched party for champions that the good-looking girls need in order to be popular.

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