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Posts Tagged ‘40/40 Club’

Not Feelin’ It: Jay-Z Sues Top Chef

Song-and-dance-man/branding expert Jay-Z and chef Mike Shand used to be tight like that, but the sparkle on their relationship seems to have dimmed: Jay just filed a $1.5 million lawsuit against Shand for failing “to to perform on significant aspects” of a contract that named him as head honcho in charge of remaking the baseball-themed 40/40 Club‘s menu into something really special (as opposed to the overpriced bar food lineup now featured on the club’s website).

Following a January re-launch, this is the second big move that Hova has made in an ongoing attempt to improve his Flatiron District sports bar/nightclub’s reputation for…closely resembling a cross between a sports bar and a night club. And he didn’t pick Shand out of thin air, either: The reported California native also served as personal chef to both Jay and wife Beyoncé on recent tours. We’re guessing Shand didn’t care for “Watch the Throne” either, huh?

We can’t imagine this story will hurt business at the 40/40 club too much–who goes there to eat a fancy dinner anyway? But Mike Shand might have some trouble getting work as a high-end celebrity chef in the near future.

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Jay-Z, the Nets and the New Face of Celebrity Branding

A fascinating story in The New York Times today considers a strangely uneven relationship: Despite the fact that rapper, producer and super-mogul Sean “Jay-Z” Carter owns only a fraction of a percent of the NBA’s Brooklyn-bound Nets franchise, his heavy hand is visible in nearly every corner of their re-branding project.

Not only is Jay-Z headlining opening week at Brooklyn’s monster Barclays Center venue, aka the Nets’ new home field; he also helped design the team’s logos and advised their PR squad on everything from music selections (more indie, “less Jersey”) to security practices (“be sensitive” when checking attendees for weapons).

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