“Everything in life is luck.” – Donald Trump
We assume The Donald didn’t mean overcoming multiple bankruptcies to become a reality TV star, fake political candidate, Obama Birther troll, and walking Hair Club for Men promo. He must have meant the kind of recreational gambling that takes place at Foxwoods Casino, which just named 451 Marketing its PR AOR.
Foxwoods’ executive director of branding and marketing was “extremely impressed with the 451 Marketing team’s energy and innovation in their approach to public relations”, and 451 founding partner AJ Gerritson called the casino “an iconic brand and a true New England institution.”
The firm’s goal is to “elevate the resort’s profile”, which should be easy as it’s Anything but Ordinary(TM).