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Posts Tagged ‘451 Marketing’

Spin the Agencies of Record

Your lovin' don't pay my bills.

“Everything in life is luck.” – Donald Trump

We assume The Donald didn’t mean overcoming multiple bankruptcies to become a reality TV star, fake political candidate, Obama Birther troll, and walking Hair Club for Men promo. He must have meant the kind of recreational gambling that takes place at Foxwoods Casino, which just named 451 Marketing its PR AOR.

Foxwoods’ executive director of branding and marketing was “extremely impressed with the 451 Marketing team’s energy and innovation in their approach to public relations”, and 451 founding partner AJ Gerritson called the casino “an iconic brand and a true New England institution.”

The firm’s goal is to “elevate the resort’s profile”, which should be easy as it’s Anything but Ordinary(TM).

Porter Novelli has been named AOR for Hackensack, New Jersey’s John Theurer Cancer Center. No snark on this one.

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PR Tips for Startups

StartupYesterday Boston.com, a property of The Boston Globe, ran a great listicle by PR man and 451 Marketing founder AJ Gerritson titled “7 PR Tips for Startups”. Since quite a few firms have startup clients, we think the piece is well worth a read–but we’ll summarize its key points here. Key question: what should startups do to make sure they’re ready to make the most of any and all exposure they receive after going public?

  1. Make sure you’re prepared for the attention. Essentially, the time to ensure that your website looks good, works well and places highly in search engine results is before you put out a press release.
  2. Build your PR toolkit. You may be excited to let the world know how great your company is/will be, but don’t do it without well-written summaries, executive bios, and jpegs (bloggers have to use something as the featured image, you know).
  3. Know your Market. Seems like a no-brainer, but we take this to mean you need to truly know your market–don’t just guess at who your target audience might be. Figure it out through research.
  4. Find partners. It’s much easier to navigate the media minefield when you partner with someone who knows how to do it. Gerritson advises startup PR folks to emphasize that relationship by posting on a partner’s blog or holding jointly sponsored events. Both great ideas. Read more

Roll Call: Hill+Knowlton Strategies, 451 Marketing, Crafted, and More

Ipswich, MA based integrated digital agency, Crafted, has appointed Emma Plummer as PR Director. Emma will head up the company’s new offline public relations department, in recognition of the increasing need to combine digital communications with more traditional forms of marketing. With more than 12 years’ experience in PR, Emma brings with her a raft of clients from her own consultancy, which she ran prior to joining Crafted. In her time at Blue Poppy PR, Emma handled Crafted’s public relations for just under two years. (Release)

Karyn Martin has been promoted to the role of vice president at Boston, MA based 451 Marketing. As vice president, Karyn will continue to oversee strategy and management of integrated public relations campaigns for clients including The Yankee Candle Company, Hood Ice Cream, The Annie Selke Companies (Pine Cone Hill, Dash and Albert, Annie Selke Home, Fresh American Spaces), Netwatch, and Entertainment Cruises. (Release)

Hill+Knowlton Strategies announced today the appointment of Susan Thiele as U.S. healthcare practice leader, effective immediately. Thiele will continue to be based out of the firm’s New York office. Thiele has been with the H+K Strategies healthcare group for more than two years helping healthcare companies navigate the opportunities and challenges of an evolving communications landscape. She has deep expertise in building strategic communications platforms that include brand positioning, audience activation, stakeholder engagement, and crisis and issues management. Thiele has counseled numerous healthcare clients at H+K including Amgen, Merck and Otsuka Pharmaceuticals. (Release)

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