Today we bring you what is, without a doubt, one of our favorite marketing projects of the year.
In case you thought the publishing house couldn’t wring a single cent more from its whips-and-chains smash 50 Shades of Grey, you thought wrong: the company recently released a lighthearted companion piece in the form of a cookbook titled Fifty Shades of Chicken. It’s ostensibly a collection of recipes, but it’s really just an excuse to milk that juicy property ’til it’s bone dry.
Why do we love this project? We’re suckers for satire and clever, pun-filled copy, so we’ll just let the official Twitter feed speak for itself:
I become unbearably moist and soft as wave after wave of convection heat embrace my flesh.
— 50 Shades of Chicken (@50ShadesChicken) December 18, 2012
…and it keeps going, people. There is apparently no shortage of sexual innuendos in the culinary world.