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Posts Tagged ‘5WPR’

5WPR Shoots Down New York Exclusive on Boy Genius Investor

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As we read the original story last night we thought, “this is too good to be true.” And so it was.

Thanks to our fellow media folks at The New York Observer, we now know that 17-year-old pseudo-genius/high school student Mohammed Islam featured in New York magazine’s “Reasons to Love New York” feature is not, in fact, a wealthy investor. Once the lie was exposed, he did what any embarrassed teenager in the spotlight would do: he hired 5WPR for crisis communications.

In the subsequent NYO piece, we learned several things including the fact that someone at 5W is a big fan of Jasper Johns.

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Mediabistro Job Fair

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Spin the Agencies of Record

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  • The Garrity Group Public Relations of Albuquerque will be PR AOR for New Mexico’s Health Insurance Exchange. The team, which includes Burson-Marsteller’s US Healthcare Practice and Poston & Associates, will handle media relations, social media, public affairs, annual reports and more…while hoping that the damned thing works as advertised.

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PR Veterans Weigh in on Apple Expose

apple-logo-pngPardon us for being all Apple today, readers, but it’s hard to look away when the world’s most influential company makes waves (especially since we had a revealing conversation with someone close to its international communications team yesterday).

Earlier this week we reviewed takeaways from the extensive 9t05Mac piece on the company’s comms operations, and today three industry influencers gave us their impressions.

Dan Lyons, journalist-turned marketing fellow at HubSpot and creator of The Secret Diary of Steve Jobs:

I think it was a great series. Very insightful. There is still more work to be done in exposing the collusion and coziness between Apple and certain bloggers and members of the mainstream media.

In fact, I have no problem with Apple being as manipulative as it possibly can. That is what PR is supposed to do, and Apple is very good at PR. The real culprits are the reporters and bloggers who play along.

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Spin the Agencies of Record

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  • Haberman of Minneapolis has been chosen as AOR for Traditional Medicinals, an herbal tea-maker based in Sebastopol, California. Haberman, which will handle all brand communications, PR, media buying, social media and advertising for the company, was chosen for its familiarity with “mission-driven brands”; Brian Wachtler, president of Haberman, calls the company “an original herbal tea pioneer” (and no, before you ask, the teas do not contain that kind of herb).

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Spin the Agencies of Record

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Fifteen Minutes PR will be the agency of record for Project Shoe, a service that allows customers to quite literally design their own footwear (which will be delivered to their doors in 2-4 weeks).

We hope they do slip-ons.

The firm will also represent Nicole Curtis, star of the DIY Network/HGTV show “Rehab Addict”. The show focuses on Curtis’ efforts to renovate condemned houses–a process that will almost certainly ruin more than a few pairs of shoes…

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Spin the Agencies of Record

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The “modern storytellers” at Minneapolis, Minnesota’s Haberman just launched a campaign supporting their newest client, Schell’s Beer.

The campaign in question concerns “print, outdoor, radio and digital” materials emphasizing Schell’s status as the country’s second-oldest brewery and its German “craft” heritage.

The agency shared the creative on its site; while most of content is strictly advertising, the PR angle lies in positioning Schell’s as a longtime local and distinctly German brand. The messaging worked on us, though, because we just got incredibly thirsty. (Full disclosure: we love both beer and Fridays. It’s like we’re Irish or something.)

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Cyberattack Suit Against 5W’s Torossian Proceeds

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According to our hometown Daily News, the recent cyber-libel suit filed against 5WPR founder/HuffPo blogger Ronn Torossian—no stranger to news coverage or lawsuits—is “heating up in [New York State Supreme] court.”

(Love the “Ronn is being suedd” lede, BTW.)

New York businessman Dror Zoreff filed the $15 million suit in November, alleging that Torossian “posted false stories on a slew of message boards” calling him various names like fraud, “con artist” , et cetera. Here’s the development the News calls “scorching” via Zoreff attorney Richard G. Haddad:

“On Jan. 7, Torossian agreed in court to stop issuing false and defamatory statements about Mr. Zoreff and to immediately remove from the Internet all false statements.”

Looks like we’re headed for a jury trial. There’s a bit more…

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Spin the Agencies of Record

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Boston/New York/San Francisco-based SHIFT Communications will be the primary AOR for Whole Foods Market in Northern California.

SHIFT’s biggest role will be regional media engagement, but the firm will also manage community initiatives and events which we hope will include local beer tastings (because everybody loves those).

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The 5 Types of Media Members You Meet at Events

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And now for something completely different: an infographic!

This one comes to you courtesy of Bizzabo, which AOR 5WPR describes as “the leading mobile networking app for conferences” specializing in integrating social into the event planning/attendance process.

Click through for their take on the different types of media folks you meet at the average event:

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Spin the Agencies of Record

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“Man who invented the hamburger was smart; man who invented the cheeseburger was a genius.” – Matthew McConaughey 

Virginia-based beef patty franchise Elevation Burger has selected French/West/Vaughan as its PR AOR. Elevation burnishes the usual bread and meat equation with certified organic cred and a dedication to sustainability; FWV will plan an integrated marketing strategy as the business expands across the U.S. and overseas. We have great confidence in all related projects, because the classic sandwich with the German name has been selling itself to Americans for well over a century thanks largely to the fact that it is delicious.

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New York’s 5WPR added the National Law Enforcement & Firefighters Children’s Foundation to its client roster.

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