Brands and celebrities go together like peanut butter and jelly. My Love Affair, a London-based firm, works to bring the two together in a harmonious and delicious sandwich.
Founded by former Omnicom Media France MD Raphaël Aflalo and Cathy Guetta, wife of music superstar David Guetta, the firm has been around since 2011 and has worked with clients including Chanel, LVMH, and HP. The firm has six employees, a second office in Paris, and business dealings around the world. The company announced in October 2011 that it had hired 5WPR for outreach here in the U.S.
In today’s Q&A, Cathy Guetta talks with us about the firm, its latest partnership, and what it really means to be a “celebrity.”