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Posts Tagged ‘5WPR’

Spin the Agencies of Record

Supima, the organization that promotes the American Pima cotton industry, has chosen Hill+Knowlton Strategies for consumer and digital PR. The firm will help the group with new branding and messaging, digital strategy, and consumer media relations in preparation for Mercedes-Benz Fashion Week. Supima will be hosting its fifth Design Competition during the event.

The Coker Group, which includes wheel and tire manufacturers, a bicycle company, a speed shop, and more, has chosen JMPR as AOR. The firm will handle product launches, raise brand awareness, and conduct media and influencer outreach targeting collector car and restoration enthusiasts, events, and other key areas.

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Spin the Agencies of Record

WhaleShark Media, which says it’s the largest online coupon and deals site around, has chosen Allison+Partners to promote the company’s RetailMeNot brand and its corporate comms program. GSD&M was chosen as the company’s ad agency. Both were selected after a competitive review.

Incapital, an underwriter and distributor of various financial products, has chosen CJP Communications as its AOR. The company is looking for greater brand awareness as it adds staff and expands across North America. Work will include media relations, thought leadership, and executive visibility efforts.

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Spin the Agencies of Record

Hill+Knowlton Strategies has been chosen as the global PR agency for the 2014 Incheon Asian Games, taking place between September 19 and October 4 in and around Incheon Metropolitan City, South Korea. H+K has developed the “Cheer, Asia” campaign for the Games, focused on uniting all of Asia through this event. Next year, there will be a series of road shows in Guangzhou, Singapore, Tokyo, New Delhi, Dubai, and Almaty in preparation for the Games.

H+K has also been chosen to raise statewide and national awareness of The Cancer Prevention and Research Institute of Texas. The firm will work on media outreach, social media engagement, and marketing efforts for the organization.

GSE Systems has chosen Schubert Communications for branding, Web marketing, and outreach for the SimWorld International event later this year in Dubai. GSE provides simulation technology for training purposes at nuclear power plants, chemical processing plants, and related facilities.

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Spin the Agencies of Record

Cellebrite, which provides a variety of mobile services, has chosen Affect for brand awareness work. The firm will target various vertical markets and business media.

Abine, a company that provides online privacy tools, has chosen RF|Binder as global AOR. The firm will promote messaging tied to giving people control over their online data and how Abine’s products can help do that.

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My Love Affair’s Cathy Guetta Finds the Spark Between Artists and Brands

Brands and celebrities go together like peanut butter and jelly. My Love Affair, a London-based firm, works to bring the two together in a harmonious and delicious sandwich.

Founded by former Omnicom Media France MD Raphaël Aflalo and Cathy Guetta, wife of music superstar David Guetta, the firm has been around since 2011 and has worked with clients including Chanel, LVMH, and HP. The firm has six employees, a second office in Paris, and business dealings around the world. The company announced in October 2011 that it had hired 5WPR for outreach here in the U.S.

In today’s Q&A, Cathy Guetta talks with us about the firm, its latest partnership, and what it really means to be a “celebrity.”

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Spin the Agencies of Record

Speaking of throwback hair care products, High Ridge Brands has chosen 360 Public Relations to re-launch the Alberto VO5 brand. The campaign will include earned and paid media and a social media campaign including Facebook outreach. The account will be handled out of 360′s Boston and NYC offices.

Camera accessory company BlackRapid has chosen Porter Novelli and branding firm Hornall Anderson for a variety of services including PR, executive comms, brand strategy, and a website relaunch. BlackRapid recently hired a new CMO, K. Francesca Lukjanowicz, who has previously worked at Microsoft, AT&T, and US Bank.

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Spin the Agencies of Record

Robert Bosch Tool Corporation has chosen JSH&A Public Relations as the AOR for its lines of measuring tools, power tools, and accessories. The firm will help with trade shows, media relations, and industry events.

Singapore Airlines’ affordable carrier Scoot Airways has hired Fleishman-Hillard as its Asia-Pacific AOR. The firm will raise awareness of the new airline, which launched in 2011 and will be offering flights to Australia and China in April. F-H was chosen after a competitive search. [via]

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Spin the Agencies of Record

The state of Kentucky has fired British firm Gosh PR for a campaign that the state’s tourism department called “offensive and stereotyped.” The firm, which was hired in 2008 to promote the state abroad, launched a site that encouraged tourists to play a game called “roadkill bingo” where you count the number of dead animals on the road for points. Also, the site told tourists to visit Hazzard County, the fake place from The Dukes of Hazzard, which, BTW, was located in Georgia. The Kentucky Tourism commissioner, Mike Cooper, called the site “edgy” and commended the firm’s work. He has been fired along with the firm, with the $179,000-per-year contract cancelled. The company has been paid nearly $650,000 for its services over the years.  [via The Daily Mail]

According to the Sacramento Bee, Ogilvy PR is the “tentative winner” of the contract to help California implement federal healthcare reforms. The contract with the California Health Benefit Exchange is worth $900,000 and would last through October 2013. The contract is pending “a five-day protest period” that ends on March 7.

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Business Insider Goes Inside 5WPR

Ever wondered what the offices of 5WPR look like? Well there are cubicles, a kitchen, people on the phone, two copies of Machiavelli’s The Prince, and everyone gets a Shake Weight.

Business Insider has published a story and slideshow about Ronn Torrossian and his firm and it’s mostly positive.

We asked the author, Jim Edwards, a senior editor at the site, about the story, specifically why he excluded the recent news that the government was investigating Torossian over allegations that he’s involved in a scheme that cost a popular New York City rabbi millions. He told us he debated the issue.

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Spin the Agencies of Record

River cruise company AmaWaterways has chosen Blaze PR as its AOR. The firm will focus on brand awareness through media relations, social media initiatives, and travel rewards programs.

Levi’s is conducting a PR review across Europe, the Middle East, and Africa, according to the Holmes Report. The review includes a number of firms that the company has worked with. The Levi’s roster of existing firms includes European agency, Exposure, and Edelman, which handles corporate PR. In an effort to consolidate, firms that the company works with will have to repitch their business. The company just named Wunderman its first global digital agency after a review. That work was also previously handled by a number of firms.

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