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Posts Tagged ‘5WPR’

5WPR Goes High Fashion, Scores Giutzy

Industry Updates: Top-25 firm 5WPR just signed the clothing-and-accessories retailer Giutzy as part of an ongoing effort to further expand its high fashion portfolio. For those who aren’t into women’s footwear, Giutzy is an “exclusive deals” retail site run on the same online coupon model as Ideeli and the flailing Groupon.

Of course, this move makes a lot of sense following the phenomenal success of Ideeli, which continues to raise serious funds long after its first-place finish in the 2011 Inc. 500.

Gituzy currently serves accessory obsessives who make up something of a niche market, but 5W plans to build buzz around their newest client with “celebrity and spokesperson integrations” and “co-branded partnerships.” Read more

Spin the Agencies of Record

Healthcare PR firm Revive has added two new clients to its roster: InVivoLink, a data provider for doctors and hospitals performing orthopedic implant procedures, and NaviHealth, a company that partners with insurance providers and other health systems for payment services associated with “post-acute” care. [via]

KCI Technologies, an engineering and construction services firm, has chosen Environics Communications for traditional media relations, social media outreach, and to organize speaking engagements.

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Tokyo 2020, the bid committee for that year’s Summer Olympic and Paralympic Games, has chosen Weber Shandwick as its global PR firm. The firm previously worked with the committee on the first stages of its 2020 application and its bid for the 2016 Games. The firm previously worked with the Russian city of Sochi and its successful bid for the  2014 Winter Olympics.

HHS and the Centers for Medicare & Medicaid Services has hired two more PR agencies to promote the Affordable Care Act: Sensis to reach Hispanic audiences and Campbell & Company to reach Black audiences. It was announced last week that Porter Novelli was hired to execute an educational campaign, a $20 million contract. Last week’s announcement got quite a bit of media coverage.

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Supima, the organization that promotes the American Pima cotton industry, has chosen Hill+Knowlton Strategies for consumer and digital PR. The firm will help the group with new branding and messaging, digital strategy, and consumer media relations in preparation for Mercedes-Benz Fashion Week. Supima will be hosting its fifth Design Competition during the event.

The Coker Group, which includes wheel and tire manufacturers, a bicycle company, a speed shop, and more, has chosen JMPR as AOR. The firm will handle product launches, raise brand awareness, and conduct media and influencer outreach targeting collector car and restoration enthusiasts, events, and other key areas.

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WhaleShark Media, which says it’s the largest online coupon and deals site around, has chosen Allison+Partners to promote the company’s RetailMeNot brand and its corporate comms program. GSD&M was chosen as the company’s ad agency. Both were selected after a competitive review.

Incapital, an underwriter and distributor of various financial products, has chosen CJP Communications as its AOR. The company is looking for greater brand awareness as it adds staff and expands across North America. Work will include media relations, thought leadership, and executive visibility efforts.

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Hill+Knowlton Strategies has been chosen as the global PR agency for the 2014 Incheon Asian Games, taking place between September 19 and October 4 in and around Incheon Metropolitan City, South Korea. H+K has developed the “Cheer, Asia” campaign for the Games, focused on uniting all of Asia through this event. Next year, there will be a series of road shows in Guangzhou, Singapore, Tokyo, New Delhi, Dubai, and Almaty in preparation for the Games.

H+K has also been chosen to raise statewide and national awareness of The Cancer Prevention and Research Institute of Texas. The firm will work on media outreach, social media engagement, and marketing efforts for the organization.

GSE Systems has chosen Schubert Communications for branding, Web marketing, and outreach for the SimWorld International event later this year in Dubai. GSE provides simulation technology for training purposes at nuclear power plants, chemical processing plants, and related facilities.

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Cellebrite, which provides a variety of mobile services, has chosen Affect for brand awareness work. The firm will target various vertical markets and business media.

Abine, a company that provides online privacy tools, has chosen RF|Binder as global AOR. The firm will promote messaging tied to giving people control over their online data and how Abine’s products can help do that.

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My Love Affair’s Cathy Guetta Finds the Spark Between Artists and Brands

Brands and celebrities go together like peanut butter and jelly. My Love Affair, a London-based firm, works to bring the two together in a harmonious and delicious sandwich.

Founded by former Omnicom Media France MD Raphaël Aflalo and Cathy Guetta, wife of music superstar David Guetta, the firm has been around since 2011 and has worked with clients including Chanel, LVMH, and HP. The firm has six employees, a second office in Paris, and business dealings around the world. The company announced in October 2011 that it had hired 5WPR for outreach here in the U.S.

In today’s Q&A, Cathy Guetta talks with us about the firm, its latest partnership, and what it really means to be a “celebrity.”

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Speaking of throwback hair care products, High Ridge Brands has chosen 360 Public Relations to re-launch the Alberto VO5 brand. The campaign will include earned and paid media and a social media campaign including Facebook outreach. The account will be handled out of 360′s Boston and NYC offices.

Camera accessory company BlackRapid has chosen Porter Novelli and branding firm Hornall Anderson for a variety of services including PR, executive comms, brand strategy, and a website relaunch. BlackRapid recently hired a new CMO, K. Francesca Lukjanowicz, who has previously worked at Microsoft, AT&T, and US Bank.

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Robert Bosch Tool Corporation has chosen JSH&A Public Relations as the AOR for its lines of measuring tools, power tools, and accessories. The firm will help with trade shows, media relations, and industry events.

Singapore Airlines’ affordable carrier Scoot Airways has hired Fleishman-Hillard as its Asia-Pacific AOR. The firm will raise awareness of the new airline, which launched in 2011 and will be offering flights to Australia and China in April. F-H was chosen after a competitive search. [via]

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