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Posts Tagged ‘5WPR’

Spin the Agencies of Record

River cruise company AmaWaterways has chosen Blaze PR as its AOR. The firm will focus on brand awareness through media relations, social media initiatives, and travel rewards programs.

Levi’s is conducting a PR review across Europe, the Middle East, and Africa, according to the Holmes Report. The review includes a number of firms that the company has worked with. The Levi’s roster of existing firms includes European agency, Exposure, and Edelman, which handles corporate PR. In an effort to consolidate, firms that the company works with will have to repitch their business. The company just named Wunderman its first global digital agency after a review. That work was also previously handled by a number of firms.

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Congregants Allege 5WPR’s Torossian Involved in Scheme Against Rabbi

5WPR founder Ronn Torossian has been named in an investigation over an alleged plot that one rabbi’s followers say resulted in the loss of millions of dollars of the congregation’s money.

According to The New York Times, followers of Rabbi Yoshiyahu Yosef Pinto have accused a former aide, Ofer Biton, of taking money intended for charity. Moreover, they say that Biton hatched a plan with Torossian to push negative news in the media. The story says:

The rabbi’s followers have also charged that Mr. Biton and Ronn Torossian, a public relations agent based in Manhattan, engaged in a scheme in which they leaked purportedly damaging information about the rabbi to reporters. Then, the followers said, Mr. Biton pushed to have Mr. Torossian put on retainer to help put an end to the bad publicity.

No one has been charged or found guilty of anything. However, the U.S. attorney’s office and the FBI have stepped in to investigate.

In the story, Biton denies “any involvement whatsoever in any plot.” Torossian also said he had no comment in the story. He sent us an email with a short statement: “I have no knowledge of any of the absurd allegations alluded to,” he wrote.

Shortly after, he added to his comments, also via email.

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Roll Call: ‘Forbes,’ Erwin Penland, 5WPR, and More

Jack Laschever has returned to Forbes Media as CMO. He had previously been with the company as VP and group publisher. The previous CMO, Jorge Consuegra, has left Forbes to “pursue other opportunities.” [via Fishbowl NY]

Erwin Penland has joined the offices of fellow IPG firm Hill Holiday in New York, and is expanding its PR practice, which launched in 1995. The firm was founded in Greenville, S.C. and still has offices there. The firm has also launched a new logo (left) and website. [h/t PRWeek]

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Spin the Agencies of Record

Burger King has issued an RFP, meaning the burger chain will be ending its relationship with Edelman. The firm had worked with Burger King since 2005. According to Ad Age, the company’s PR spend has decreased in recent years.

Interactive ad agency Rokkan has chosen 5WPR as AOR. Rokkan launched in 2000 and has 50 employees. It has worked with clients including Virgin America, Chipotle, and Time Warner.

SunTrust Banks has chosen Cookerly Public Relations for a social media program in support of the bank’s “Live Solid. Bank Solid.” branding campaign. The work will focus on  Facebook and Twitter initiatives. Cookerly has worked with SunTrust since 2009.

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Spin the Agencies of Record


Video for the Nissan Esflow,  an electric concept sports car.

Fenton will be working with the Electric Drive Transportation Association on an Earth Week event to promote eco-friendly vehicles. The April 19 D.C. event will feature a 25-car motorcade of hydrogen, electric, and hybrid cars. Special guests include U.S. Department of Energy Secretary Steven Chu. [via MSN Money]

Coyne PR has been chosen as AOR for two children’s companies. For Nuk, the firm will promote children’s oral care by targeting moms and the medical community through traditional media, advocacy, and digital programs. And for Playmobil, a German toy maker, the firm will target moms through various outreach, trade shows, and other channels. [via PRWeek]

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Spin the Agencies of Record

King’s Hawaiian, a 60-plus-year-old baked goods company, has selected GolinHarris as its AOR. The firm will be working with the company’s advertising agency, fellow IPG firm Dailey, on the account. GH will work on media relations, events, and strategic partnerships. The account will be handled out of the L.A. office, led by Jennifer Baker-Asiddao, SVP of the consumer marketing practice.

Nancy J. Friedman Public Relations will be helping with the relaunch of Chicago’s Ambassador East Hotel and the Pump Room restaurant, which have been purchased by hotelier Ian Schrager. Both the Ambassador and Pump Room opened in the 1930s and are closed for renovations. They will reopen in the fall. NJFPR has worked with Schrager previously on the Morgans and the Royalton.

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Spin the Agencies of Record

A cute baby on the Chipotle "Fan-Antics" page.

Chipotle has chosen digital agency Rokkan for a variety of projects in 2011 including development of the restaurant chain’s digital marketing, online sales infrastructure, and brand development. Rokkan was also recently selected by Stolichnaya as the vodka brand’s AOR. Information on that account win on AgencySpy.

Tara Ink has announced 12 new clients including Carlos by Carlos Santana, a line of footwear inspired by the famous musician; franco PIANEGONDA, a line of Italian jewelry; and the Grove Isle Hotel & Spa, a private island resort in Miami’s Coconut Grove area.

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Spin the Agencies of Record

This Spin the Agencies of Record column is a healthy one.

Propel Zero, a zero-calorie drink from Pepsi, has selected Grow Marketing for its global PR initiatives for 2011. San Francisco-based Grow has worked with a number of Pepsi brands previously, including Sierra Mist and Lipton Sparkling Green Tea.

GCI has been selected as AOR for the North Shore-LIJ Health System, a network of 15 hospitals in New York City and Long Island and one of the top 10 employers in NYC.

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Spin the Agencies of Record

In this pre-Thanksgiving edition of Spin the Agencies of Record, we have a few financial companies, a beauty client, and Jane Fonda (to take care of all that pumpkin pie).

Makovsky + Company has added a few financial clients to its roster, including CW Financial Services, a commercial real estate finance and investment management company.

5WPR is made in the shade with its new client Beautisol, which sells a line of sunblocks, self-tanners, and other PETA-certified products.

Krupp Kommunications is getting fit with the Jane Fonda video series, according to O’Dwyer’s. GoFit will be bringing the exercise videos to Target stores in December.

Online Forex trading company FXDD is working with Rubenstein Public Relations. FXDD provides services for individuals, hedge funds, and others.

[Image via JaneFonda.com]

5WPR Pitches Journalist, Then Sends Him Angry E-mail

VentureBeat executive editor Owen Thomas received a pitch from 5WPR and sent it to his reporters to review. Sounds good so far.

Then, according to Gawker, the firm sent a bunch of e-mails to follow-up. And when there was no response to these “frantic e-mails,” Thomas got a call on his mobile while he was hosting a conference. That’s when the pitch took a bad turn.

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