The state of Kentucky has fired British firm Gosh PR for a campaign that the state’s tourism department called “offensive and stereotyped.” The firm, which was hired in 2008 to promote the state abroad, launched a site that encouraged tourists to play a game called “roadkill bingo” where you count the number of dead animals on the road for points. Also, the site told tourists to visit Hazzard County, the fake place from The Dukes of Hazzard, which, BTW, was located in Georgia. The Kentucky Tourism commissioner, Mike Cooper, called the site “edgy” and commended the firm’s work. He has been fired along with the firm, with the $179,000-per-year contract cancelled. The company has been paid nearly $650,000 for its services over the years. [via The Daily Mail]
According to the Sacramento Bee, Ogilvy PR is the “tentative winner” of the contract to help California implement federal healthcare reforms. The contract with the California Health Benefit Exchange is worth $900,000 and would last through October 2013. The contract is pending “a five-day protest period” that ends on March 7.