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Posts Tagged ‘Aarti Shah’

PepsiCo Puts PR Under Review

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PepsiCo is reviewing PR agencies for a “global, multimillion-dollar corporate reputation campaign,” according to PRWeek‘s Aarti Shah.

The company’s website currently only lists internal contacts for all media relations requests. Porter Novelli recently assisted PepsiCo with their Internet Week social media efforts and is in the running for this work. Other heavyweights including Edelman and Hill & Knowlton are also among the mix.

Exclusive: PRWeek‘s New Look

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First on PRNewser: The re-designed cover of PRWeek‘s June issue – its first issue since going monthly – has been obtained by PRNewser.

News Editor Rose Gordon told us that the issue comes in at 62-pages, with a main feature by San Francisco bureau chief Aarti Shah that, “tracks where PR stands in the turf war over digital.” The cover story focuses on Microsoft’s new head of corporate communications, Simon Sproule. The print edition will arrive on subscribers’ desks by the end of next week.

What do you think of the new design?

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