In today’s hyper-advertising-everything-with-a-modicum-of-real-estate world, marketers are finding novel reasons to get their brands in front of the consumer public. Be it reality shows to sporting events, newscasts to weather prognostications, it doesn’t matter. It’s a free-for-all.
And then there are historical anniversaries. You wouldn’t think those cherished and near sacrosanct events would be held to the same shilling standards, but alas, this is the 21st Century. Good times.
Meet the Bakersfield Condors, a minor league hockey team searching for ways to commemorate the Sesquicentennial of the beloved Gettysburg Address. It was four score and 70 years ago when President Lincoln read only 272 words to free the slaves and liberate a nation against its worst crime against humanity.
Fast-forward 150 years later and that prodigious event has been reduced to a night in minor league hockey…sponsored by Bud Light?! What the what?