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Posts Tagged ‘abraham lincoln’

Now Presenting the Gettysburg Address Sponsored by Bud Light

Bakersfield-Condors-Gettysburg-Address-Jersey-590x633In today’s hyper-advertising-everything-with-a-modicum-of-real-estate world, marketers are finding novel reasons to get their brands in front of the consumer public. Be it reality shows to sporting events, newscasts to weather prognostications, it doesn’t matter. It’s a free-for-all.

And then there are historical anniversaries. You wouldn’t think those cherished and near sacrosanct events would be held to the same shilling standards, but alas, this is the 21st Century. Good times.

Meet the Bakersfield Condors, a minor league hockey team searching for ways to commemorate the Sesquicentennial of the beloved Gettysburg Address. It was four score and 70 years ago when President Lincoln read only 272 words to free the slaves and liberate a nation against its worst crime against humanity.

Fast-forward 150 years later and that prodigious event has been reduced to a night in minor league hockey…sponsored by Bud Light?! What the what?

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Spielberg Bomb: First Shots of Day-Lewis as Lincoln

Hope the beard is realDirector Steven Spielberg used an exclusive Entertainment Weekly interview and a strategically released screenshot to turn the hype dial for his upcoming DreamWorks film Lincoln up to 11: Notoriously picky Oscar vet Daniel Day-Lewis will play the doomed president, and this new image alone is enough to inspire a big string of PR wins for the movie, set to open on Nov. 9.

The news isn’t exactly new: Photographers caught images of Lewis in character some time ago, and rumors about the cast, including Sally Field, Tommy Lee Jones and Joseph Gordon-Levitt, started floating around in mid-2011.

But this striking image is the best promo the film could receive at the moment. Another intriguing on-set tidbit: Cast and crew referred to the famously dedicated actor as “Mr. President.” We’re not sure how Spielberg could manage to gin up more excitement for this one.