TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Access Communications’

Ketchum Shuffles Its Tech Leadership

ketchum_logoIn what looks like a strong pivot toward the tech sector, Ketchum orchestrated a game of musical chairs involving several top executives within its San Francisco-based Access Communications shop and its Global Technology Practice this week.

Partner Susan Butenhoff, who founded Access and served as both president and CEO there until this week, will now serve as director of the firm’s tech practice while retaining the title of chief at Access.

Matthew Afflixio, who worked under her as EVP/creative director, has been promoted to president.

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Spin the Agencies of Record

Calysto Communications is offering free PR services to 15 companies attending the International CTIA Wireless 2012 conference in New Orleans. The complimentary consultations will take place on May 7 and 8, with each session lasting 45 minutes. “Advise-A-Palooza” will take place in a limo located outside of the Ernest N. Morial Convention Center. Coincidentally, that’s also where we normally have meetings. Anyone wanting to participate should request a questionnaire at adviseapalooza@calysto.com; the deadline is this Friday, April 27 at 4 p.m. Advisors include Laura Borgstede, CEO of the firm, and Kristine Bennett, director of client services. Zeno Group offered complimentary consultations during SXSW last month.

Telefónica Digital, a unit of the Spanish telecom company Telefónica, has chosen Access Communications and Bite Communications after a competitive review. Bite will head things up on the global level and Access will handle North American PR with special attention on Silicon Valley where the company has its venture capital and global partnership groups. [via]

Read more

Journalists: We Love Twitter

Access Communications interviewed more than 25 reporters from a wide variety of outlets including Gizmodo and the Wall Street Journal, finding that 69 percent use Twitter as a reporting tool, up 21 percent from last year. Sixty-eight percent believe that reliance on social media has increased significantly. And 95 percent believe that social media can be a reliable means to find sources. We’ve got the SlideShare after the jump.

“I use it religiously,” said USA Today reporter Jon Swartz. “It’s the best service in the world, bar none.”

Read more