If an AC/DC song doesn’t rock its way through the jukebox of your favorite bar a few times a night, well, you’re probably drinking a martini anyway. So this piece won’t interest you.

But beer drinkers, be they NASCAR fans, tattooed Harley-Davidson riders, or sad-sack drunks, tend to like things loud–especially their rock-n-roll. So AC/DC and beer go together like tired moms and boxed merlot.

Merging AC/DC’s brand and beer, two incredible forces of nature, into one entity just feels like a natural progression in the evolution of the way things should be. Sure, diehard fans will accuse the legendary rock band of selling out, because that’s exactly what they’re doing. But AC/DC has earned the right to sell out the way your WWII veteran grandfather earned the right to mow his lawn in black socks and white tennis shoes.

You’re not allowed to judge them. Don’t even try.

Oh, and we definitely feel like beer is a better product than modestly priced wine for the guys who made this video:

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