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Posts Tagged ‘actors’

Thoughts on Jodie Foster’s Golden Globes Speech

Confession: we kinda missed the Golden Globes last night on account of our unwillingness to put up with the hosts on the free PopSugar stream. But we are aware that everybody is talking about Jodie Foster‘s very personal “coming out” speech and that many fellow actresses (and Mel Gibson) were predictably moved to tears, so we figured we’d examine it from a PR perspective. Here’s the full clip in case you didn’t catch it:

Well, she certainly did it with style, didn’t she? We love how she danced around “the question” while letting everyone know the answer.

Next issue:

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Twitter Rules TV PR

Breaking if not quite surprising news: Major TV networks have all but abandoned the old-school PR model, replacing it with the instant gratification of social media.

All this report really tells us is that big TV-related announcements now almost always hit Twitter before “the media” gets wind of them and writes the appropriate follow-up stories. But this development is something of a sea change.

Here are a few examples of TV personalities “leaking” news about their shows via Twitter before the release of official network announcements:

Variety calls Cowell’s tweet “a calculated decision to…break the news first to the loyal fans who matter most”. We see this as an effective PR strategy: If we know anything about the all-important “die-hard fan” demographic, they’d rather get breaking news from actors and producers than faceless industry flacks (apologies to all faceless industry flacks, who perform a crucial and invaluable service).

Still, there’s always the risk that stars tweet news that isn’t supposed to be public or make defamatory statements about their employers.

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