In yesterday’s first chapter of our week-long series “PR and Porn,” we introduced you to Brian Gross: PR pro, agency founder and one of the top publicists currently working in the adult entertainment industry.
Today Brian goes into greater detail about how the industry runs—and points us toward one of his most unique and successful clients.
You may have wondered how the adult film industry looks from the inside. When asked who wields the real power in the business, Brian says:
“It’s definitely the producers—the heads of companies like Adam and Eve, publishers like Larry Flynt at Hustler, etc. You have leaders like John Stagliano of Evil Angel, who almost went to prison for defending his first amendment rights as an artist. Then you have female entrepreneurs like Allison Vivas of Pink Visual who has made her name in the mobile world as well as the production world (Ed. Allison has quite an interesting bio).”
“As a publicist, you find very passionate people in every industry and you cling to them, because you’re excited by their energy and what they’ve accomplished.”
Many of these power brokers, however, have watched in horror over the past few years as the Internet dramatically changed their business model. What began as a huge new revenue stream quickly turned into a nightmare due to an explosion of torrenting and streaming sites. As Brian says, many producers have “had to figure out how to monetize in different ways”, just like the music industry did in the days of Napster.
Copyright infringement is a tough challenge to fight, but Brian notes that “Plenty of people are still doing quite well. The strength of brand and content and marketing prowess is what will make the difference between successful and struggling companies.”