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Posts Tagged ‘Adam Singer’

10 Tips For Corporate Blog Success

Chances are, many of your clients have a corporate blog that’s going nowhere. Who’s reading it? No one. What’s on it? Nothing. Boring.

But it doesn’t have to be that way. In today’s guest post, Adam Singer, head of Lewis PR‘s digital marketing practice, gives us 10 tips for shaping up a blah corporate blog. Singer has experience working with both B2B and B2C clients. And Lewis PR just recently published a new guide, “The Changing Face of Communications,” where you can get more information on a variety of comms issues. Click here for more.

Click through for the tips.

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Cision ‘To Reevaluate Marketing Mix’ After Comment Gaffe

Cision is taking another look at its marketing and how it oversees its outreach efforts after a couple of ill-advised comments were sent to Adam Singer‘s The Future Buzz blog.

According to Singer, a comment appeared on one of his posts promoting “PR-Tools from Cision” and signed “Meri A,” who ended the comment with the statement “Meri A is an advocate for Cision.” Shortly after Singer tweeted that he would be using the comment in a post, he received another comment (though it wasn’t posted) also promoting “PR-Tools from Cision” and also signed by Meri A.

After an email exchange with Cision and a little digging by Singer (who is also the social media practice director at Lewis PR), Singer discovered that Meri A. works with a company called Vivid Ascent.

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