Adobe - PRNewser

10 Great Apps for PR Professionals

Patrick Coffee — Fri, 15 Feb 2013 15:52:51 +0000

Today we bring you a guest post from Kelsey Libert reviewing ten top smartphone apps that can help PR pros.

Kelsey is a speaker, entrepreneur, and Internet enthusiast. She’s a chief development officer for a diverse website portfolio, where she runs the content development strategy and execution for several websites.

Thinking on your feet is essential for any PR pro. For example, consider the NFL Super Bowl XLVII ads. When Oreo leveraged a current event the second it happened, it resulted in a free to low cost campaign that earned nearly 15,000 re-tweets and more than 20,000 Facebook likes.

The catch is, in order to be on top of these current events, sometimes you need to be plugged in. This quick line of communication and organization depends largely on people moving quickly with technology. Below you’ll find ten mobile apps that will help you become a PR champion on the go.

1. LogMeIn (iPhone) LogMeIn Ignition (Android)
Mainstream media stories don’t usually coincide with your 9-5 job–some big events will end up happening while you’re off the clock. This is why it’s important to be able to plug into your office computer even when you’re not behind your desk.

The LogMeIn app offers free remote access to your desktop so you can open files, check your email, run programs and stay productive from your mobile device or any computer over the Internet. The LogMeIn app has the same encryption used by online banks, so you don’t even have to worry about security issues.

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The Best LinkedIn Company Pages of 2012 (With Tips)

Patrick Coffee — Thu, 13 Dec 2012 12:39:32 +0000

We used to think of LinkedIn as an ugly, awkward place for us to post a resume that no one would ever see. But it’s looking a lot better these days, and the advent of company pages and groups turned the site into a great PR tool. Yesterday LinkedIn released a SlideShare presentation highlighting the best company pages of 2012 and offering some tips on making your company or client’s page better — it’s a useful read for anyone involved in branding.

A few brief observations and suggestions:

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New Career Opportunities Daily: The best jobs in media.

Poll: Public Respects Marketers, Ad Men Less Than Politicians

Patrick Coffee — Wed, 24 Oct 2012 12:20:50 +0000

In somewhat surprising and discouraging news, an international study conducted by Adobe and Edelman Berland found that the public values the work of marketers less than the work of bankers and politicians. Sigh.

The worst part about the study (and its handy infographic PDF)? A quarter of its participants were themselves marketing professionals—and they were twice as likely as members of the general public to name their own profession as “least valuable”! Why did Edelman choose to arrange the sample in this way? They must have had a hunch that marketers don’t think too highly of themselves.

Other revealing/contradictory findings:

Despite the fact that 53% of participants call marketing “a bunch of BS”, well over 90% also say it’s “strategic to business” and “paramount to driving sales”. So the public hates it but agrees that it is both necessary and effective? Those are some conflicting emotions right there.
The public’s favorite place to view ads is “in their favorite magazines”–and their least favorite place seems to be “on their favorite TV shows”. Way to screw with the dominant business model, guys.
A majority of participants call online ads “annoying”, and a paltry 3% like to see paid spots on social media. Oh and, yes, Facebook “likes” almost never drive them to buy stuff.

See, but here’s the thing that really irks us most about this poll…

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New Career Opportunities Daily: The best jobs in media.