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Posts Tagged ‘AdRants’

UK Firm Goes to Outer Space and Back to Announce Rebranding

Today we learned that a service apparently allows users to send objects into space and film them there for YouTube-ready clips. We also learned that the UK’s Houston PR (nee Twelve Thirty Eight) used the service to highlight the World’s Highest Press Release as it hovered 27 miles above the planet.

It’s a pretty cool way to announce a name change.

Unfortunately–as our own Shawn Paul Wood showed us yesterday–the myths about our ability to make such clips “go viral” are just that (especially when said clips do not involve Walter White bobbleheads or George Takei action figures carrying gay pride flags).

The stunt is certainly fun–but Houston, we may have a problem with the font size…

(H/T AdRants)

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Hard Work Pays Off in the End for New Spokeswoman Jen Selter

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In this week’s most important non-Super Bowl story that we somehow missed, Instagram “belfie” phenom Jen Selter signed an endorsement deal before the ink even dried on her agency contract.

Page Six broke the news that the 20-year-old New York workout fanatic, whose previous job description seems to have been “gym rat”, signed with The Legacy Agency, known for managing big-name athletes, broadcasters and other sports personalities.

The entire Internet proceeded to go butt-pun crazy, of course; The New York Post wins as usual with “Jen Selter’s butt is huge right now.

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World’s Most Disturbing ‘Stay in School’ PSA Goes Viral


Well, then. That was…something.

Today everyone’s been posting on this OMG WTF PSA created for nonprofit Learn for Life by Australian agency Henry & Aaron, or a couple of guys who turned their talent for weird videos into a career as sponsored content creators. They posted it yesterday and it already has more than a million views.

We’re not quite sure how effective it could be given its ridiculous premise and reliance on blood-and-guts shock value, but virality usually requires a bit of oddity.

In fact, to our eyes it looks like an ad for Henry and Aaron’s own services. In that case, good show.

[H/T Steve Hall at AdRants]

Target’s Golden Globes Ads: Hip or Misogynistic?

Today we came across a post on the AdRants blog that poses an intriguing question: Was Target‘s most recent “Everyday Collection” ad campaign–which ran during the top-rated Golden Globes broadcast–a hip appeal to modern women or a condescending, retrograde series relying on outdated “gender roles” to remind the ladies of all the things they should do and the things they can’t do?

While we must commend whoever chose the music for these spots, we think it’s a legitimate question. Here’s what we take from the six clips:

Women have trouble climbing ladders (physically and metaphorically) and screwing in light bulbs:

Women have trouble opening things (and must take prenatal multivitamins, lest they get all crazy on us men):

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