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Posts Tagged ‘Adrienne LaFrance’

Shape Tries, Fails to Push Native Ad Boundaries

Adco-superJumboEarlier this week we revisited the fact that native ads are nothing new with more than a little help from Adrienne LaFrance and The Awl.

Now Shape magazine has given us a great example of how the game has changed since the days of traditional print advertorials: the rag received a smackdown from the National Advertising Division after making what seemed like an earnest attempt to gin up some revenue by “editorializing” all over a product it created.

At first we thought “what’s wrong with a publication promoting its own ‘snake oil’ (not our words)?”

The worst part about this story, though, was the painfully obvious spin.

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Native Advertising Is Nothing New (and Here’s Proof)

advertorial 4

You had us at “Dom Perignon”

We already knew this, but yesterday The Awl posted a nice history of “native ads”, aka “advertorials.”

Yes, it’s long—but you should read it anyway. While you’re here, though, you should click through for some images of vintage native ads.

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