Ummmm … no.
So, on behalf of my cronies at PRNewser, we know this is not the forum for advertising and what more than 102 million people saw on display (other than that atrocious football game — no offense, Seattle). And yet, this topic is here. Why? A simple aphorism that has been a fundamental tenet in this biz forever:
What you pay for is advertising; what you pray for is public relations.
As soon as each :30 ad came on TV, America began buzzing — in homes, in bars, on the phone and all over social media. Yes, that’s “free advertising” but is it what the brand paid for when prospect consumers are torching the advertisement in effigy? No. And that is why flacks were born — understanding perception. Get it? Persuasion. Ads. Perception. Spin.
So, let’s turn those umpteen bajillion frowns upside down and discuss the #PRFails of what is affectionately called #BrandBowl 2014.