Andrew Ross Sorkin revisits the Duck Dynasty controversy in the latest T Magazine (the New York Times supplement that comes periodically with the Sunday edition) to find out how things went so wrong. Not for Phil Robertson, but for A&E.
Social media chatter and Big Data indicated that everyone backed A&E in its decision to suspend Robertson for his offensive comments. However, even when you’re reading the data correctly, the conclusion may be incorrect.
“Many of the negative tweets weren’t coming from the show’s core audience in the middle of the country. Instead, they were coming from the tweet-happy East and West Coasts — not exactly regular watchers of the camo-wearing Louisiana clan whose members openly celebrate being ‘rednecks,’” Sorkin writes.
So all that backlash came from people who weren’t fans of the show to begin with. As a result, A&E backed down in the face of support from the show’s actual non-tweeting but loyal viewers.