TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘A&E’

Duck Dynasty, Amazon Show The Pitfalls Of Big Data

big dataAndrew Ross Sorkin revisits the Duck Dynasty controversy in the latest T Magazine (the New York Times supplement that comes periodically with the Sunday edition) to find out how things went so wrong. Not for Phil Robertson, but for A&E.

Social media chatter and Big Data indicated that everyone backed A&E in its decision to suspend Robertson for his offensive comments. However, even when you’re reading the data correctly, the conclusion may be incorrect.

“Many of the negative tweets weren’t coming from the show’s core audience in the middle of the country. Instead, they were coming from the tweet-happy East and West Coasts — not exactly regular watchers of the camo-wearing Louisiana clan whose members openly celebrate being ‘rednecks,’” Sorkin writes.

So all that backlash came from people who weren’t fans of the show to begin with. As a result, A&E backed down in the face of support from the show’s actual non-tweeting but loyal viewers.

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

ICYMI: A&E Network Told Viewers to Get Ducked with Duck Dynasty Marathon

duckchristmas

If you ever doubted what your gripes mean to TV ratings, look no further than here.

Merry Christmas to all of you who took serious issue with Phil Robertson, the patriarch of ‘Duck Dynasty,’ and his seemingly anti-gay and anti-Jim Crow law stances during the past few weeks. If you were trapped in your bomb shelter over the holidays or just bombed on that spiked egg nog your lush grandmother brought to the party, you may have been watching A&E TV’s Christmas gift to America:

A 24-hour ‘Duck Dynasty’ marathon, which of course, came with a colossal middle finger hailing in the Christmas sky.

Read more

A&E Started a Fight It Couldn’t Finish, Brings Phil Robertson Back to Duck Dynasty

duck dynastyAfter opening a can of worms by suspending Duck Dynasty star Phil Robertson over homophobic and racially insensitive comments, A&E is letting him return to the show. Sigh, but not a surprise in many ways.

As has been stated and restated a number of times, Robertson’s beliefs have been public for some time. So A&E’s decision to act on the GQ interview was clearly done out of a fear of bad publicity and an underestimation of how much fans and Sarah Palin are dedicated to it.

It looks like the network is more afraid of Duck Dynasty supporters than those who would be offended by Robertson’s comments. So now we have this long, winding statement from the network that works its way up to this third paragraph, when they just throw a load of crap out there:

But Duck Dynasty is not a show about one man’s views. It resonates with a large audience because it is a show about family… a family that America has come to love. As you might have seen in many episodes, they come together to reflect and pray for unity, tolerance and forgiveness. These are three values that we at A+E Networks also feel strongly about.

You can almost hear the swell of dramatic music in that paragraph.

Read more

PR and Tragedy: How to Proceed?

Confusion often reigns in the wake of tragedy, and so it goes following the apparent suicide of Hollywood action director Tony Scott.

The narrative in this particular case has been all over the place. Less than two days after the fact, conflicting reports and big questions dominate the headlines: Did Scott leave notes in his car, his office, or both? Did he leave a list of people to be notified of his death?

Most puzzlingly: Why did he jump from the bridge while in the midst of working on several big-name projects, most prominently the A&E mini-series “Coma” and a reported sequel to his biggest movie, “Top Gun?” Was he motivated by a diagnosis of “inoperable brain cancer?” If he was cancer-free with no major health problems as his family now claims, then how did this story find its way into the press? Who is responsible for shaping the public narrative?

Read more