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Posts Tagged ‘Aedhmar Hynes’

The Future of Content: Takeaways from the Council of PR Firms ‘Content Frenzy’ Event

CONTENT!!!

  • Content is the future of public relations—but do we really want to enter such a “shitty business?”
  • Content is the best way to reach the audiences our clients value most—but we can’t follow the media industry “over the cliff”
  • Our core competencies are in storytelling and earned media, and we should “think like editors”—but we have to demonstrate real-world value to our clients or we’re toast.

Confused yet?

The Council of PR Firms‘ 2013 “Content Frenzy” Critical Issues Forum was nothing if not contentious. During the event’s opening panel moderated by Ogilvy CEO Chris Graves, BuzzMachine founder/media critic Jeff Jarvis and WebbMedia Group CEO Amy Webb encouraged attendees to forget everything they thought they knew about “content” and stop trying to view PR as the new journalism, because:

His point? PR is all about “relationships”, not “creating more crappy content”, so we should stay away. And he didn’t let up.

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Women Leaders in PR: Aedhmar Hynes Talks Work, Family, and Being ‘True to Yourself’

In this latest installment of our Women Leaders in PR series, we profile Aedhmar Hynes, the CEO of Text 100 for more than a decade. Text 100 is a global firm that focuses on areas including energy, technology, consumer electronics, professional services, and travel and tourism.

Even with an international public relations business to run, Hynes manages a busy family life. She is the proud mom of four children in addition to being head of a big company.

After the jump, Hynes talks with us (in a charming Irish accent) about her professional career path (a term she doesn’t really like), the “agency of the future,” and why being a mother is part of what makes her successful.

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