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Posts Tagged ‘Aetna’

Twitter Is Your New Healthcare Customer Service Line

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Have a great day—and don’t forget to @ us when you tell your 235 followers how much we suck!

The fact that many brands use Twitter for customer service is nothing new; we covered a few of the best feeds last year, and many of them were created strictly to engage with customers. If you check out our listicle you’ll notice that most of the ones we included were consumer brands like Nike, Xbox, Amazon, etc.

But today ProPublica posted a must-read story on how Twitter became the new go-to customer service tool for the healthcare industry—and we thought it worthy of debate.

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Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Spin the Agencies of Record

Akso Nobel has chosen Emanate as the AOR for Glidden Paint, the first for the brand. Work will highlight brand messaging — quality and color, for instance — and grow the company’s share of the DIY and home space. It was a competitive search including seven other firms. Emanate will work with Digital Influence Group, social media AOR, advertising AOR DDB, and media buying firm PHD.

Adam Ritchie Brand Direction has added two clients to its roster. LifeSpan, the Utah-based fitness manufacturer, has chosen the firm to launch new products over the course of 2012, including the treadmill desk, pictured above. And stkr.it, a company that creates QR codes for personal items. The firm will focus on different uses for the stickers and special events.

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Aetna Rebrands to ‘Empower Consumers’

Aetna wants to go from an “insurance carrier” to a “health solutions company,” according to its press release. How pray tell? With a new logo, of course!

The health insurance/solutions company has introduced a new logo (left) and a new “brand promise”: “With Aetna, the power of health is in your hands.”

The goal of the new branding is to recognize consumer empowerment, the company says. The new focus of the company will be on providing “quality” health plans, administering info about healthy lifestyles, financial management as it relates to health expenses, and providing insights for better business. There will be new mobile apps and resources, a new marketing campaign, and a new consumer survey, the Empowered Health Index, with results coming later this year.

Siegal + Gale helped with the logo and design.

Consumer empowerment in the healthcare area is a great thing. And, of course, the timing on this new campaign couldn’t be better.

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F-H Makes List of Top Companies for Female Executives

Fleishman-Hillard has made the National Association for Female Executives‘ (NAFE) list of “Top 50 Companies for Executive Women.” Others on the list include Aetna, Johnson & Johnson, IBM, and Wal-Mart. Among those on the list for top non-profits for executive women are the March of Dimes Foundation and the Moffitt Cancer Center.

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