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Posts Tagged ‘Affect Strategies’

5 Experts on Defending a Brand’s Reputation After a Data Breach

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Massive data breaches have become an expected holiday season event. This week, a BuzzFeed contributor listed the 10 biggest “hacks” of 2014 (eBay, the USPS, etc.), and the bad publicity stemming from these security failures can be especially damaging during the year’s biggest shopping period.

Retailers have different approaches in defending their reputations after these breaches. Target, for example, sent its CEO to CBS to call the trend “an industry issue” while its CMO displayed its social media “war room” on CNN. Home Depot blamed Microsoft Windows, and other retailers have pointed fingers at credit card companies themselves for failing on the security front.

The question, for retailers and the PR firms/internal teams telling their stories to the public is: what’s the most effective way to balance transparency regarding data security with the need to protect one’s reputation among a skeptical public?

Five industry veterans give us their takes after the jump.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

PRNewser Follow Up: Affect Names Internship Contest Winner

Back in February, we reported on Affect Strategiescompetitive search for a paid summer intern. Today, they announced the winner of “The New York Intern Project” —  Patrick Gotham, a graduating senior from Salisbury University in Maryland. Gotham is a business management and marketing student from New Jersey who’s never had an internship in PR.

“I knew I wanted to work in PR, advertising, and marketing, but I hadn’t had an internship in this area. I knew I’d need that to find a job,” he told us.

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Win a Paid (!) Internship with Affect Strategies

Affect Strategies has opened The New York Intern Project for entries. Prospects should go to the Project’s website and explain why they would make a great intern with both a written essay and a photo or video by April 8. The selected intern will get a three-month position in New York, a $5,000 housing stipend, and $5,000 spending money. Wethinks that should fall within the PRSA guidelines.

Four judges will help with the decision: Guy Kawasaki, Alltop and Garage Technology Ventures founder; Mashable’s Erica Swallow;  Sandra Fathi, Affect’s founder and president; and Leslie Campisi, VP and partner for the agency.

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Listening to Social Media Carefully to Gauge Consumer Sentiment

Companies keep trying to learn more about how their consumers think, and these days, social media monitoring sites are a big part of how they do it, according to a recent Bloomberg story. While the story says online data will still play a large role in intel-gathering, it quotes Emarketer Inc. to highlight the fact that advertisers are set to up their social-media site spending by 24 percent next year.

“Companies need to acknowledge that this social dialogue will occur whether they like it or not, without their ability to control it. But they can choose to participate in it,” Debbie DeGabrielle, chief marketing officer of Visible Technologies, is quoted as saying.

The story looks at the role information can play in helping companies take the pulse of product decisions, and the speed at which it can provide a gauge on reactions. For example, it points to Gap’s logo redesign, which after negative reaction, the company “pulled the plug on” a week later. It quotes Marka Hansen, the Gap brand president in North America, in an Oct. 11 statement. “We recognize that we missed the opportunity to engage with the online community.”

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Pitney Bowes Selects Shift Communications

Pitney Bowes has selected Shift Communications to provide PR services for its Business Insight unit starting October 1. The search was a competitive one that involved CJP (which had been working with Pitney Bowes and will continue to do so), Edelman, and Affect Strategies, Pitney Bowes VP of external communications Matt Broder told PRWeek (sub req’d).  He also said Schwartz Communications, which had been working with the company, participated in the pitch, but the agency did not confirm. With Logitech and Taser, this is the third recent addition to the firm’s roster of clients.

Earlier this week, there was also talk about the increase in hiring both in-house and at PR firms. PRNewser asked Shift principal Jim Joyal whether there’s reason for optimism in the industry. Read more