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Posts Tagged ‘AirPR’

5 Digital Metrics/Tools That PR Pros Need to Know

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Measurement: it is, as our own Shawn Paul Wood put it in yesterday’s “Top 5 PR Industry Debate Topics” post, the “pachyderm in the room.”

So what’s the skinny on new measurement tools, and which numbers should we focus on? For starters, Cision has some new offerings it would like to share with you.

We spoke to Heidi Sullivan, SVP of digital content at Cision, to learn more about the general state of data in PR and the tools and metrics that you need to use.

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Your Backstage Pass for Uncovering and Influencing Sales Leads

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Today we bring you a guest post by Jennifer Donovan, founder of San Francisco’s Nova CommunicationsFollow her on Twitter.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Social media can be intimidating even to the most experienced sales person. It’s a completely different beast than traditional sales methods, but what social offers is a chance to build relationships while getting to know your potential customers on a unique level. With just a little information and training, members of any sales team can turn a few minutes a day on social media into new relationships, leads, and most importantly, closed deals.

Social media “listening” gives sales teams the opportunity to learn valuable insights about a customer or prospect. Sure, there are ways to get insights through traditional methods, but social media is like a back-stage pass – you secure a closer look, uncover hidden gems, and get a chance to engage on a more personal level. One of the best ways to use social to drive incremental sales for your brand is through active listening.

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Startups and PR: a Mutual Distrust Club That Doesn’t Need To Exist

Distrust yo

Today we bring you a guest post from Paul WilkeWilke is CEO of Upright Position Communications, the leading IPO public relations firm in Silicon Valley.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Startups are leery of PR people. PR people are leery of startups. How did it get to be this way? W.C. Fields’ famously said that actors should “never work with animals or children”. If you ask your average PR professional, they’d probably switch out “children” and “animals” with “startups” and “lawyers.”

I run a startup and I work with startups, so I understand where both sides come from and I’m here to say that these two camps don’t need to circle each other warily. The secret to both sides co-existing, co-mingling and thriving is for both to understand where each is coming from, where they’re going and what they want to achieve.

After the jump: Five areas where there appears to be the greatest misunderstanding–and some easy lessons to learn.

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Content Marketing’s Tangled Web of Influence

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Today we bring you a guest post by Rebekah Illiff of AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering.

Every part of the web is connected, making it both complex and powerful. If any part is weakened or disconnected, the overall value and strength of the web is severely compromised.

I started mulling over this idea after AirPR’s data scientist came to me with a visualization of a subset of our content marketing strategy, which happened to look exactly like a spider’s web: expansive, complex and continuously connected.

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5 Tips for Breaking Into the Public Relations Industry

PR PR PR PR

Today we bring you a guest post from Ilana Zalika, Principal & Co-Founder of NJ/NYC firm Resound Marketing.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

It’s a question I get asked a lot: how do I break into PR? The truth is, there are many different types of public relations – from fashion and tech, to healthcare, beauty, and entertainment – and each one operates in a different way. But as with any industry, there are some universal truths that apply across the board.

1. Personality goes a long way.

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3 Avenues of Influence Beyond Media Coverage

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Today we bring you a guest post by Jennifer Donovan, founder of San Francisco’s Nova Communications. Follow her on Twitter.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Anyone who has worked in PR knows that media placements have long been considered the holy grail of the industry. I’m sure everyone remembers the first piece of coverage secured for a client and the sense of accomplishment/relief that came with it. But we also recall the stress, fear, and uncertainty about identifying and securing the best outlet for our clients.

It reminds me of a project my family used to tackle every holiday season – finishing a major puzzle together. We’d spend days working on it only to have my little brother hide the last piece. That’s how media outreach goes too. You just can’t succeed without all the pieces perfectly in place.

Luckily, there’s a major shift underway in the Communications industry that is impacting client, media AND influencer relations. I’m not saying that media coverage is not important, but today there’s more than one way to skin a cat. As Rebekah Illif of AirPR said at the PR Summit conference in San Francisco, “Hits are how idiots track success.” It’s time to move beyond the traditional notion of PR success.

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3 Important PR Lessons from 3 Biz Dev Connections

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Today we bring you a guest post by Sarah Rose Attman, president of Sarah Rose Public Relations and former staff reporter for US Weekly.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

As a 20-something single lady, I’ve come to realize that finding new business is strangely reminiscent of searching for a boyfriend. I want someone who I work well with, someone who is interesting, someone I believe in, and of course, someone who can afford me.

When I started my company, Sarah Rose Public Relations in 2012, I didn’t realize how important “business development” would be to my success. I was simply trying to improve my PR skills of media relations and digital strategies. As my expertise and pricing increased, I realized that attracting new businesses is a skill in and of itself.

There are many tactics people use to drum up new business, but in my experience new clients often show up in the most unusual places. Here are three of the weirdest ways I’ve gotten new business and three PR lessons to be learned.

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PRTech Awards to Honor Leading Marketers, Innovators, PR Professionals

PRTech Awards

Today we bring you a guest post from Rebekah Iliff, CSO at AirPR.

As technology continues to shake up everything in the media realm, and marketing undergoes shifts driven by the digital landscape, PR is likewise making a move to embrace a more programmatic, data-focused approach to optimization and outcomes. The result is an industry that is evolving into an “ecosystem” model, much like Advertising did with the explosion of the Internet and social media.

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5 Important Lessons for Your Tech Startup’s PR Launch

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Today we bring you a guest post from Kristen Tischhauser and Chathri Ali, co-founders and managing partners of talkTECH, an L.A. and Chicago-based communications/business development firm serving “innovative, emerging brands and new-to-market products.”

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

We, as humans, are impatient. We don’t like to wait; we want what we want and we want it now. That’s why when launching a new tech startup, it’s smart to take a deep breath and make sure that the PR trigger isn’t pulled too quickly. As the famous saying goes, you never have a second chance to make a first impression.

Entrepreneurs put countless hours into perfecting our product or service, yet too many get excited to launch and do so before they are truly ready. A launch is not idea generation. We’re past the stage of throwing something out there to see what sticks. Instead, we want the masses to welcome us into their lives all the while wondering how they ever lived without us. This only happens if the proper steps are taken to ensure a successful launch.

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Ego, Adrenaline and Hubris: Keeping the Fuel of IPOs In Check

IPO

Today we bring you a guest post via Paul Wilke. Wilke is CEO of Upright Position Communications, the leading IPO public relations firm in Silicon Valley.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Alibaba, GoPro, and Datalogix are just three names that are being volleyed around under the “Next Big IPO” moniker of 2014. As these companies get closer to their IPOs, they will invariably be compared to Facebook’s IPO, Twitter’s IPO or [INSERT HOT COMPANY’S NAME HERE]’s IPO.

It’s what’s done.

But what’s behind the buzz and desire for greatness? Besides the obvious almighty dollar, IPOs today are often fueled by the egos, adrenaline and hubris of those behind the IPO. But it’s important to keep each of those elements in check, especially when it comes to IPO PR.

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