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Posts Tagged ‘AirPR’

Mashable’s Branded Content Editor Talks Pitching

LAUREN-DRELL-HEADSHOT-newAt a summer event hosted by AirPR, we met Lauren Drell, who runs branded content at Mashable. Drell was being honored for her work that night, and we were impressed by her claim that she responds to (almost) every pitch she receives — especially after Newsweek writer Zach Schonfeld’s “respond to every pitch for a week” experiment got so much attention back in September.

Fortunately, Drell agreed to give us a few minutes of her time for a “So What Do You Do?” interview; here’s a segment from the forthcoming piece.

What sort of advice would you have for those looking to pitch a client to Mashable’s Branded Content department?

My beat is everything, and I do make an effort to reply to everyone because I never know what I’m going to need to know about the latest niche app.

But the number one way to get coverage for a startup would be to email our startup reporters and/or get in touch with them on Twitter.

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Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices being a manager, including, how to transition into a management role, navigate different team personalities, plan a team event and more! Hurry, this boot camp starts Monday! Register now!

10 Pointers for Navigating the Measurement Maze

High Line Punctuation Sculpture FinalSince measurement is such an integral yet complex part of PR and social media, it has merited an entire week of events in New York. Cision Vocus is hosting morning sessions as part of AMEC Measurement Week 2014. PRNewser is following suit with the continuation of a multi-part series on the topic with featured event speakers. Recently we explored measurement’s future with Rebekah Iliff of AirPR and with Peter Himler of Flatiron Communications.

Now we’re reporting on yesterday’s presentation with Mark Schaefer, author and founder of Schaefer Marketing Solutions as well as a panel moderated by Himler that included Heidi Sullivan of Cision Vocus, Shonali Burke of Shonali Burke Consulting, Chris Penn of Shift Communications and Sharam Fouladger-Mercer of AirPR. They had different takes on various aspects of measurement and metrics, as captured in selected comments:

1. Measure or perish:

In response to those who say you don’t need to measure social media: There’s an implied value to everything and you’d better measure it. (Schaefer)

2. Re-focus on dual value:

Much social media value that’s created is qualitative, not quantitative. Intangible business benefits include building worthwhile relationships and increasing brand awareness. We spend too much time on spreadsheets, not on the human pulse of social media. (Schaefer)

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Peter Himler on The Future of Measurement

measurement 2

In case you missed it, the newly united Cision/Vocus is hosting a big event in New York next week to discuss the topic that won’t go away: measurement.

Earlier this week we asked friend of the site Rebekah Iliff, CSO at AirPR, for her opinions on the future of the practice.

Today we have another take on the same topic from veteran Peter Himler: blogger, influencer, industry veteran, Balthazar fan and founder of Flatiron Communications.

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Q&A: Is the Future of PR Measurement Already Here?

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In case you weren’t aware, measurement will only grow more important in our industry moving forward.

In case you also weren’t aware, next week will be Measurement Week 2014 in our fair New York City thanks to a PR soiree hosted by Cision/Vocus that will include a slew of marquee names.

Leading up to the event, we spoke to two of the featured speakers to get their takes on the state of measurement: where it is now and where it needs to go.

First up is friend of the site and AirPR chief strategy officer Rebekah Iliff (follow her on Twitter; she’s quite good).

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5 Tools Modern PR Pros Can Use to Maximize ROI

TOOLS

Today we bring you a guest post by Chief Strategy Officer Rebekah Iliff of AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

In a world where office managers have become “Campus Innovation Advocates” and HR reps have metamorphosed into “Company Culture Experts”, it’s no doubt that the act of reinventing traditional roles has benefits beyond morale. Aside from the perk of having a cool business card to whip out, the titles of today push employees to redefine their place and purpose within an organization. Case in point: diet ice cream is far less inspiring than sorbet. Which makes you want an extra scoop?

Sure — there’s the fun-factor, but reinvention also raises expectations for roles altogether, and if you want your company to be cutting edge, you’ll want to consider some role revamps during your next round of organizational restructuring.

So what about the reinvention of marketing/PR roles and the titles that go with them?

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5 Ways to Maintain Media Momentum After the Sizzle of a Launch

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Today we bring you a guest post by Kevin McLaughlin, Principal & Co-Founder, Resound Marketing.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

It’s every entrepreneur’s dream – your company or product launches with a huge splash generating headlines across The Wall Street Journal, Forbes, TechCrunch and Mashable. Coverage appears in all your favorite media outlets, reaching all those prospective customers, valuable partners, wealthy investors, and the laundry list of other key stakeholders (including your parents).

Admittedly, not all launches will deserve quite that much fanfare, but a launch is your big moment and likely your meatiest PR campaign of the year.

But after the launch, many company founders are left with the “what next” feeling. Without sizzling company news, a pipeline of new features, or a funding announcement, what do you have to bend the ear of influential media and maintain that launch momentum?

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Just Launched a Startup? Here’s Why You Shouldn’t Hire a PR Pro Just Yet

startUP

Today we bring you a guest post by Sarah Rose Attman, president of Sarah Rose Public Relations and former staff reporter for US Weekly.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Congratulations! You just launched your startup. Welcome to the wonderful world of being your own boss, building something from the ground up, and fighting against the odds to “make it”. Every company has been where you are today, so embrace the chaos and get ready for the ride of a lifetime.

There is so much to do! Designing your logo, raising a round of financing, hiring your founding team, and of course PR, right?

Well, maybe not.

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The 5 W’s of NEO™: Spelling Out PR’s Newest Optimization Technology

vintage IBM

Today we bring you a guest post by Leta Soza. Soza serves as PR Engineer at AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Last week, PRTech took another step forward.

Heidi Sullivan, Cision’s SVP of digital content, shared 5 metrics and tools that should be on every PR pro’s radar. On the list was a recent arrival to the SEO/SMO soirée: News Engine Optimization aka NEO™.

If you don’t know about this newcomer to the PR party, let me be the first to introduce you. NEO™ is a new tool for PR optimization. Through robust insights and unprecedented message intelligence, NEO™ aims to usher in a new paradigm for proving the ROI of PR.

An in-depth technology spotlight can found via this recently published white paper, but in case you’re in a rush, I’ve culled together a breakdown of the newest weapon in PR’s arsenal.

Without further ado I bring you the 5 W’s of NEO™:

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5 Digital Metrics/Tools That PR Pros Need to Know

vintage computer

Measurement: it is, as our own Shawn Paul Wood put it in yesterday’s “Top 5 PR Industry Debate Topics” post, the “pachyderm in the room.”

So what’s the skinny on new measurement tools, and which numbers should we focus on? For starters, Cision has some new offerings it would like to share with you.

We spoke to Heidi Sullivan, SVP of digital content at Cision, to learn more about the general state of data in PR and the tools and metrics that you need to use.

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Your Backstage Pass for Uncovering and Influencing Sales Leads

detective

Today we bring you a guest post by Jennifer Donovan, founder of San Francisco’s Nova CommunicationsFollow her on Twitter.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Social media can be intimidating even to the most experienced sales person. It’s a completely different beast than traditional sales methods, but what social offers is a chance to build relationships while getting to know your potential customers on a unique level. With just a little information and training, members of any sales team can turn a few minutes a day on social media into new relationships, leads, and most importantly, closed deals.

Social media “listening” gives sales teams the opportunity to learn valuable insights about a customer or prospect. Sure, there are ways to get insights through traditional methods, but social media is like a back-stage pass – you secure a closer look, uncover hidden gems, and get a chance to engage on a more personal level. One of the best ways to use social to drive incremental sales for your brand is through active listening.

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