At a summer event hosted by AirPR, we met Lauren Drell, who runs branded content at Mashable. Drell was being honored for her work that night, and we were impressed by her claim that she responds to (almost) every pitch she receives — especially after Newsweek writer Zach Schonfeld’s “respond to every pitch for a week” experiment got so much attention back in September.
Fortunately, Drell agreed to give us a few minutes of her time for a “So What Do You Do?” interview; here’s a segment from the forthcoming piece.
What sort of advice would you have for those looking to pitch a client to Mashable’s Branded Content department?
My beat is everything, and I do make an effort to reply to everyone because I never know what I’m going to need to know about the latest niche app.
But the number one way to get coverage for a startup would be to email our startup reporters and/or get in touch with them on Twitter.