TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘AirPR’

5 Ways to Maintain Media Momentum After the Sizzle of a Launch

launch

Today we bring you a guest post by Kevin McLaughlin, Principal & Co-Founder, Resound Marketing.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

It’s every entrepreneur’s dream – your company or product launches with a huge splash generating headlines across The Wall Street Journal, Forbes, TechCrunch and Mashable. Coverage appears in all your favorite media outlets, reaching all those prospective customers, valuable partners, wealthy investors, and the laundry list of other key stakeholders (including your parents).

Admittedly, not all launches will deserve quite that much fanfare, but a launch is your big moment and likely your meatiest PR campaign of the year.

But after the launch, many company founders are left with the “what next” feeling. Without sizzling company news, a pipeline of new features, or a funding announcement, what do you have to bend the ear of influential media and maintain that launch momentum?

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now! 

Just Launched a Startup? Here’s Why You Shouldn’t Hire a PR Pro Just Yet

startUP

Today we bring you a guest post by Sarah Rose Attman, president of Sarah Rose Public Relations and former staff reporter for US Weekly.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Congratulations! You just launched your startup. Welcome to the wonderful world of being your own boss, building something from the ground up, and fighting against the odds to “make it”. Every company has been where you are today, so embrace the chaos and get ready for the ride of a lifetime.

There is so much to do! Designing your logo, raising a round of financing, hiring your founding team, and of course PR, right?

Well, maybe not.

Read more

The 5 W’s of NEO™: Spelling Out PR’s Newest Optimization Technology

vintage IBM

Today we bring you a guest post by Leta Soza. Soza serves as PR Engineer at AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Last week, PRTech took another step forward.

Heidi Sullivan, Cision’s SVP of digital content, shared 5 metrics and tools that should be on every PR pro’s radar. On the list was a recent arrival to the SEO/SMO soirée: News Engine Optimization aka NEO™.

If you don’t know about this newcomer to the PR party, let me be the first to introduce you. NEO™ is a new tool for PR optimization. Through robust insights and unprecedented message intelligence, NEO™ aims to usher in a new paradigm for proving the ROI of PR.

An in-depth technology spotlight can found via this recently published white paper, but in case you’re in a rush, I’ve culled together a breakdown of the newest weapon in PR’s arsenal.

Without further ado I bring you the 5 W’s of NEO™:

Read more

5 Digital Metrics/Tools That PR Pros Need to Know

vintage computer

Measurement: it is, as our own Shawn Paul Wood put it in yesterday’s “Top 5 PR Industry Debate Topics” post, the “pachyderm in the room.”

So what’s the skinny on new measurement tools, and which numbers should we focus on? For starters, Cision has some new offerings it would like to share with you.

We spoke to Heidi Sullivan, SVP of digital content at Cision, to learn more about the general state of data in PR and the tools and metrics that you need to use.

Read more

Your Backstage Pass for Uncovering and Influencing Sales Leads

detective

Today we bring you a guest post by Jennifer Donovan, founder of San Francisco’s Nova CommunicationsFollow her on Twitter.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Social media can be intimidating even to the most experienced sales person. It’s a completely different beast than traditional sales methods, but what social offers is a chance to build relationships while getting to know your potential customers on a unique level. With just a little information and training, members of any sales team can turn a few minutes a day on social media into new relationships, leads, and most importantly, closed deals.

Social media “listening” gives sales teams the opportunity to learn valuable insights about a customer or prospect. Sure, there are ways to get insights through traditional methods, but social media is like a back-stage pass – you secure a closer look, uncover hidden gems, and get a chance to engage on a more personal level. One of the best ways to use social to drive incremental sales for your brand is through active listening.

Read more

Startups and PR: a Mutual Distrust Club That Doesn’t Need To Exist

Distrust yo

Today we bring you a guest post from Paul WilkeWilke is CEO of Upright Position Communications, the leading IPO public relations firm in Silicon Valley.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Startups are leery of PR people. PR people are leery of startups. How did it get to be this way? W.C. Fields’ famously said that actors should “never work with animals or children”. If you ask your average PR professional, they’d probably switch out “children” and “animals” with “startups” and “lawyers.”

I run a startup and I work with startups, so I understand where both sides come from and I’m here to say that these two camps don’t need to circle each other warily. The secret to both sides co-existing, co-mingling and thriving is for both to understand where each is coming from, where they’re going and what they want to achieve.

After the jump: Five areas where there appears to be the greatest misunderstanding–and some easy lessons to learn.

Read more

Content Marketing’s Tangled Web of Influence

shutterstock_127931045

Today we bring you a guest post by Rebekah Illiff of AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering.

Every part of the web is connected, making it both complex and powerful. If any part is weakened or disconnected, the overall value and strength of the web is severely compromised.

I started mulling over this idea after AirPR’s data scientist came to me with a visualization of a subset of our content marketing strategy, which happened to look exactly like a spider’s web: expansive, complex and continuously connected.

Read more

5 Tips for Breaking Into the Public Relations Industry

PR PR PR PR

Today we bring you a guest post from Ilana Zalika, Principal & Co-Founder of NJ/NYC firm Resound Marketing.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

It’s a question I get asked a lot: how do I break into PR? The truth is, there are many different types of public relations – from fashion and tech, to healthcare, beauty, and entertainment – and each one operates in a different way. But as with any industry, there are some universal truths that apply across the board.

1. Personality goes a long way.

Read more

3 Avenues of Influence Beyond Media Coverage

papers

Today we bring you a guest post by Jennifer Donovan, founder of San Francisco’s Nova Communications. Follow her on Twitter.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Anyone who has worked in PR knows that media placements have long been considered the holy grail of the industry. I’m sure everyone remembers the first piece of coverage secured for a client and the sense of accomplishment/relief that came with it. But we also recall the stress, fear, and uncertainty about identifying and securing the best outlet for our clients.

It reminds me of a project my family used to tackle every holiday season – finishing a major puzzle together. We’d spend days working on it only to have my little brother hide the last piece. That’s how media outreach goes too. You just can’t succeed without all the pieces perfectly in place.

Luckily, there’s a major shift underway in the Communications industry that is impacting client, media AND influencer relations. I’m not saying that media coverage is not important, but today there’s more than one way to skin a cat. As Rebekah Illif of AirPR said at the PR Summit conference in San Francisco, “Hits are how idiots track success.” It’s time to move beyond the traditional notion of PR success.

Read more

3 Important PR Lessons from 3 Biz Dev Connections

shutterstock_197067770

Today we bring you a guest post by Sarah Rose Attman, president of Sarah Rose Public Relations and former staff reporter for US Weekly.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

As a 20-something single lady, I’ve come to realize that finding new business is strangely reminiscent of searching for a boyfriend. I want someone who I work well with, someone who is interesting, someone I believe in, and of course, someone who can afford me.

When I started my company, Sarah Rose Public Relations in 2012, I didn’t realize how important “business development” would be to my success. I was simply trying to improve my PR skills of media relations and digital strategies. As my expertise and pricing increased, I realized that attracting new businesses is a skill in and of itself.

There are many tactics people use to drum up new business, but in my experience new clients often show up in the most unusual places. Here are three of the weirdest ways I’ve gotten new business and three PR lessons to be learned.

Read more

NEXT PAGE >>