Another day, another crisis, it seems. But when a crisis arises, is it mandatory that a company react publicly?
Chris Gidez, U.S. director for risk management and crisis communication at Hill & Knowlton, takes a look at two recent case studies – Toyota and Taco Bell – to compare and contrast when a public response is appropriate, or even necessary. One of those circumstances: “The company is backing up its words with actions – e.g., file suit, etc.”
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