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Posts Tagged ‘Al Golin’

Golin Drops the ‘Harris,’ Adds The Hoff

You may have heard this week’s news that the former GolinHarris is dropping its married name to “Go All In” after a 2011 “g4″ restructuring that transformed the firm “from a hierarchy of generalists to communities of specialists.

Here’s Al Golin himself telling CommPro that–organizational shifts aside–he’s glad to be around to continue “enjoy[ing] the notoriety.”

We have to confess, though, that we were compelled to click primarily by mentions of the man once kept afloat by Pamela Anderson’s buoys: David Hasselhoff.

It’s real, it’s spectacular, and there’s a video after the jump.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Roll Call: Burberry, C&W, Al Golin, and more

We didn’t get the Roll Call column up yesterday, so here’s the belated Wednesday column.

Jenna Littler has been promoted to Burberry‘s VP of PR and corporate relations, a new title at the company that brings together the fashion and corporate PR functions. Littler joined the company two years ago to build the corporate relations function. She was previously with the business consulting company McKinsey & Company. She’ll be working out of Burberry’s London HQ.

Tshepo Matseba has been elected the president of the Public Relations Institute of Southern Africa. Matseba is a 33-year-old corporate comms strategist and was recently named the head of marketing for a company called Discovery. [via AllAfrica]

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GolinHarris Launches New Agency Model

PRevolve. The Future of PR at GH from GolinHarris on Vimeo.

GolinHarris has introduced g4, the firm’s new global agency model designed to function in a digital and social media world. With the model, the firm will be changing its business over the next decade, providing services not just in earned media but, according to the firm’s president and CEO Fred Cook, “equally distributed” across earned, shared, owned, and purchased media.

“If you started an agency today, you wouldn’t structure it the way a traditional firm is structured,” Cook told PRNewser as he was heading out to join the firm’s day of community service to celebrate founder Al Golin‘s birthday. “We felt we had to move to something a little more streamlined and in tune with what’s happening in the outside world.”

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GolinHarris Celebrates Al Golin’s Birthday with Community Service

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Global agency GolinHarris wrapped up “Al’s Day” this week with 150 people from their Chicago headquarters joining Friends of the Parks to do a bit of community service (above). The second annual event marks founder Al Golin‘s 81st birthday. Over the past two weeks, employees from Golin’s Dallas, Dubai, Frankfurt, Los Angeles and Singapore offices have partnered with local non-profits to give back a little of their time.

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Which Agency Has The Most “Social” CEO?

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All of the major PR agencies continue to move aggressively in regards to social media offerings for their clients. But how active are agency CEOs in social media?

PRNewser decided to take a look at major agency CEOs to see just how “social” they are. We’re not saying these CEO’s have to “walk the walk,” but we were a bit curious to see who is active, and where.

After the jump, our social media audit on 12 agency CEOs. The results may surprise you.

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