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Posts Tagged ‘Al Roker’

Yesterday, NBC’s ‘Today’ Had an Awkward April Fool’s Joke

today-show-prankICYMI: The cast of NBC’s ‘Today Show’ tried to break out the funny on April Fool’s Day. More specifically, newly blushing soon-to-be bride Savannah Guthrie and her executive producer.

As in, on live television. And that’s when the #TVFail awkward moment happened for all of us to enjoy.

Guthrie concocted a sinister plot to trick her co-hosts into eating Oreo cookies. HAHA! I mean, funny, right? Only (sorry, have to wipe these tears of laughter from my cheeks), instead of the gooey Oreo cream that blocks your arteries … wooooo, hilarious … she had them filled with, with … my gut hurts … with toothpaste.

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Meet Rush Limbaugh’s Newest Arch-Nemesis: Al Roker?!

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Who woulda’ thunk this dude was coming to the rescue?!

For the past couple of weeks, the majority of this country has been dealing with some apocalyptic-diabolical-Mr-Freeze-meterologicasmic-event called “Polar Vortex” (Someone really needs to cue the eerie suspense music around here).

While Weather Ubergeeks, like the Weather Channel grand poobah Jim Cantore, have been soiling themselves describing this thing, other talk show hosts have been smoking both Lamar Odom’s and Mayor Rob Ford’s crack pipe while discussing this ballyhooed cold spell. ICYMI: Rush Limbaugh decided that Congressional delegates — specifically, the left-leaning ones — have superpowers like ‘Storm’ of X-Men fame.

Sure, they are all full of hot air, but Rush blamed them for the Polar Vortex. And then…up in the sky, it’s a shart (because he did), it’s an overrated weather guy, it’s Super Roker?

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Mets PR Man/Butt-Dialing Champion Explains Himself to Today

Jay Horowitz, the man who has handled PR duties for the perpetual underdog New York Mets for more than 30 years, received more attention than expected over the past week thanks to his mastery of…the “butt dial.” A Wall Street Journal profile first outed him as “The King of the Accidental Phone Call”, and he showed up on The Today Show this week to make light of his cheeky tendencies:

We like the interview, though we would have loved an irreverent comment or two from one of our own favorite interview subjects, Al Roker (check out his Mediabistro clip!).

Horowitz also got some flack last week for tweeting an incorrect fact about his beloved Mets. The team’s last 20-game winner was R.A. Dickey, not Frank Viola. We still feel like everyone should cut the guy a break. He’s been loyal to a fault — and he uses a BlackBerry. Come on now.

Check out his original Wall Street Journal interview after the jump:

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Al Roker: My First Big Break

Al Roker, weather guy for NBC’s “Today” Show, can sum up the secret to his success in a sentence, “Don’t be a jerk!” Roker has his own show “Wake Up with Al” on The Weather Channel, owns his own production company “Al Roker Entertainment,” has co-authored three mystery novels, written a couple of cookbooks, and a has penned a couple of New York Times Bestsellers.

So how did America’s favorite weather guy go from being a flannel shirt and overall wearing student at SUNY Oswego to media kingpin? Al said his first big break came from being in the right place at the right time when someone said the wrong thing at the wrong time.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

FEMA Needs Some Help With Its Newest PR Campaign

FEMA Note to ambitious PR firms with experience developing PSAs “designed to inspire change”: This week The Federal Emergency Management Agency, or FEMA, let everyone know that it would like a little help creating campaigns that actually serve the public instead of passing into the digital ether unnoticed like so many white-bread press releases.

The problem stems from the fact that the agency’s current campaign, with the super-creative name “Ready“, just doesn’t have the right amount of zip, or zing, or pizazz that the public demands of its government relations initiatives! It’s also a little scary!

FEMA specifically wants a firm experienced in pushing the message via social media; we have to say we’re a little impressed by the agency’s extensive multimedia Facebook page and Al Roker‘s willingness to make fun of himself for the public good. The winning bidder, which “must be adept at managing communications across interactive websites, social media, blogging, texting, gaming, grass roots marketing, social experimenting and other means”, could receive as many as four year-long contracts with the agency.

Do you think you have what it takes to remind the public that FEMA is actually a very useful organization, not a One World Government cabal best judged on the PR disaster that was Hurricane Katrina? Submit your questions and ideas by next Tuesday!

‘Today’ Show Producer: Leave Matt Lauer Alone!

NBC’s perennial ratings champion “Today” recently made some fairly big changes by pushing old hand Ann Curry out in favor of fresh-faced Savannah Guthrie. Amazingly, the world continued to turn.

But there’s a bit of tension over at 30 Rock these days, because “Good Morning America” has finally started to beat “Today” in the ratings after a nearly unbroken 16-year streak playing runner-up.

Right after the switch, media gossips began to wonder whether “Today’s” biggest star (apologies to mid-day drinking aficionados Kathy and Hoda) was behind the change. Even Al Roker came down on Ann’s side by accusing Matt of “throw[ing] one of us under the bus.” Leave it to the New York Post to come up with a fitting nickname for “Anchor Animal” Lauer and accuse him of being too demanding on set. Juicy!

Well, in an apparent attempt to control the rumors and counter the negative press, executive producer Jim Bell gave interviews to both The Hollywood Reporter and The New York Times “Media Decoder” blog this week.

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Robert Gibbs on ‘Today’ Show: NBC’s Chuck Todd Denied Pardon, Must Shave Goatee

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White House Press Secretary Robert Gibbs appeared on the “Today” show this morning as part of a lighthearted segment on the “Goatee Gamble.” The gamble, in case you haven’t heard, is a bet between ABC’s Jake Tapper and NBC’s Chuck Todd.

If the Dodgers win the NLCS, Tapper would grow a goatee and if the Phillies win, Todd would shave his goatee, “his signature look, or a $1,000 donation will be paid by the losing correspondent to the winner’s choice of charity,” according to FishbowlDC. Well, the Phillies won, and now it’s time to settle up.

Gibbs appeared on the segment bearing shaving cream and an electric razor. “Chuck has applied for a presidential pardon and that has been denied,” he said. Al Roker egged on Todd to shave it right on the show, saying “It’s go time,” and “we have three hours.” Things got so far as Gibbs squirting some shaving cream into Todd’s hand, but alas, he didn’t shave the goatee on air.

Howard Rubenstein Honored By Alma Mater St. Johns

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[Howard Rubenstein with St. John's president, the Rev. F. Donald Harrington. Image: NY Post]

The NY Post calls Howard Rubenstein “the most impressive Rolodex in New York,” which sounds about right. The PR legend was honored by his alma mater St. Johns University at an event this week attended by New York Gov. David Paterson, Ivanka Trump and Al Roker, among others.

Rubenstein received the Caritas Medal, in honor of his charitable work over the years. The PR exec “beamed like a boy” when he received two Yankee stadium seats from George Steinbrenner‘s daughter Jennifer Steinbrenner Swindal. Rubenstein has long repped the New York Yankees.