We told you on Monday about the FDA‘s investigation into foods with added caffeine, the organization’s main concern being that the current proliferation of caffeinated foods on the market (drinks, energy shots, candy, snack mixes, etc.), may be causing people, especially children, to consume unhealthy and potentially unsafe amounts of the stimulant.
Wrigley‘s newly released Alert Energy caffeinated gum, which contains roughly 40mg of caffeine per piece, found itself in the hot seat in light of the new FDA probe. The company initially insisted that its product was intended for (and marketed to) adults, saying, “Millions of Americans consume caffeine responsibly and in moderation as part of their daily routines,” but after discussing the issue with the regulatory body, Wrigley has changed its tune.
“After discussions with the FDA, we have a greater appreciation for its concern about the proliferation of caffeine in the nation’s food supply,” Wrigley North America President Casey Keller said in a statement to the AP. “There is a need for changes in the regulatory framework to better guide the consumers and the industry about the appropriate level and use of caffeinated products.” Read more