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Posts Tagged ‘All-American Muslim’

Kayak Should Find a New CMO

Joining Lowe’s in a decision to end its advertising during the TLC program All-American Muslim is Kayak, the online travel site. However, Kayak’s CMO wants to correct you if you think it pulled its advertising because of anything bigoted. Instead, the CMO has posted a nonsensical apology (another one!) on the company’s website that eloquently sums up why the company made this business decision.

“Mostly, I just thought the show sucked,” writes Robert Birge. He also vaguely refers to some dark, hidden secrets that TLC kept from the company when they purchased the advertising, alludes to some angry employee emails that he’s received and wishes he could share, and says something about not being listed on the Florida Family Association website (the group that started this mess) that makes no sense.

Oh, and also he says, “We get what America is about.” Obviously!

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Brands Taking Ad Slots Vacated by Lowe’s on ‘All-American Muslim’

Lowe’s has pushed a few (hundred) buttons with its decision to pull advertising from the TLC program All-American Muslim after a conservative group, The Florida Family Association, called the show “propaganda” that poses a threat to the U.S. We’ve never seen the show, but we included this clip above. We would characterize it as “really sweet” and “touching” rather than “threatening.”

California Sen. Ted Lieu urged the home retailer to apologize or face his calls for a boycott. Lowe’s issued a statement on its Facebook page apologizing for making “some people very unhappy” and reaffirming its commitment to diversity.

Once this Florida group made its position known, Lowe’s had to come to grips with the fact that someone was going to be unhappy with their decision to run or not run its advertising on this program.

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