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Posts Tagged ‘all kinds of fail’

Be Aware of These 5 Common PR Mistakes

pr mistakes

We know. It’s a crap shoot.

I don’t mean to be a Debbie Downer, but a recent discussion with a reporter chum of mine reminded me of this one irrefutable truth in the public relations industry — the easy stuff is always the first stuff to screw up. The mistakes, albeit as common as they exist, are committed on every level of the food chain. From intern to inside the corner office, everyone is susceptible to having these aberrations with the press and our clients.

Yet, there they are, scattered bodies lining the streets like a deleted scene from “The Walking Dead.” In an effort to inhibit the PR ninjas in this industry jumping from trees and throwing star shurikens with dazzling accuracy into pools of heaping crap, here are five common mistakes in PR of which to always be aware to avoid.

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Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

‘Twas the Day Before Congress

do-nothing-congress_thumb

Oh, hey there. Sorry, it took me so long to blog here. I’m currently writing my wish list for Santa Claus — pink slips and coal in the stockings for Congress. You see, according to a recent Pew Research poll, the 113th U.S. Congress is on track to be the absolute worst, unproductive collection of misfit toys in the history of ever.

And since the misgivings of this U.S. Congress is so colossally screwed up with political doublespeak, trite psychobabble and terrible talking points, I thought it would only be fitting to address this Congress is spoken word.

So, pull up a hookah, down your hipster glasses and give your best snap applause for Brother SPW and “‘Twas the Day Before Congress.

*snap snap snap snap* Read more

PR Fail: Worst. Job Description. Ever.

Today in Horribly Offensive, Poorly Planned Metaphors: Crossroads Consulting, an “executive search firm and employment agency”, recently posted a job listing for a gig at one of the “fastest rising Public Relations firms in the New York New Jersey area”–and it should land someone in very hot water.

In describing the ideal candidate for a…damn, we can’t even really explain how bad this listing is. We’ll let the screenshot speak for itself. They key line comes at the end of the second paragraph:

Someone very wisely removed the listing,* but we’ll reprint the key line again for dramatic effect: Read more