Here at PRNewser we love to report on the love/hate (but mostly hate) relationship between the public and the airline industry. The latest trouble spot for the business of flying concerns Boeing‘s extra-fancy new 787 “Dreamliner” jets.
We don’t know about you guys, but we flew to Texas on a Dreamliner over Christmas break and it provided us with a glance into the industry’s future: fully reclining seats, larger overhead bins, seatback screens with more media choices and bigger windows with a magical “dimming” option that lets the rider determine how much light he or she wants to let in (screw you, pull down shades!).
It was all pretty cool. But Boeing and United Airlines, the only American company using the Dreamliners, have a big PR problem: the damned things just can’t seem to work right. This isn’t a new development. In fact, it’s an ongoing headache for both companies’ communications teams.