This week, Allison + Partners announced the opening of its newest office in Singapore as well as the hiring of Serina Tan, who will serve as vice president.
Tan brings more than 12 years’ experience to the role, including stints at various agencies and work with clients in the consumer products and services, technology, food and beverage, tourism, automotive and professional services sectors. Before joining Allison+Partners, she served as regional account director at Porter Novelli. Highlights of her career include a cause-related program for HP as well as the launch of the first McCafé in Singapore, the McDonald’s “I’m lovin’ it” tag launch and a brand refresh for the Singapore Zoo. Ms. Tan has lived in Singapore, Japan and Malaysia and she is fluent in Chinese, Japanese and English.
Ms. Tan’s first assignment will be to create a comprehensive campaign for Plaza Singapura, one of Singapore’s largest shopping malls, but she will also play a role in the expansion of Allison + Partners’ Asia Pacific operations. Co-founder and COO Andy Hardie-Brown says,”Based on current levels of business activity we will more than double our Asia Pacific headcount over the coming year.”
New York’s Rubenstein Public Relations hired Jason Ledder as media department group head. He will specialize in earning media mentions for clients across Rubenstein’s portfolio.
Ledder brings more than 15 years of agency experience to the role, most recently serving as VP of media relations at R&J PR. In the new position, he will develop and execute all media relations activities — be they national, regional, local or hyper-local. Richard Rubenstein writes, “We look forward to the additional exposure he will generate on behalf of our clients and public relations campaigns.”