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Posts Tagged ‘Allison & Partners’

Q&A: Top Firms Expanding into the Asia Pacific Region

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It’s not exactly news that the Asia Pacific region is one of the biggest opportunities for international firms looking to expand and serve a more global audience. Allison + Partners recently opened an office in Singapore while firms like Edelman and Ogilvy have maintained a presence in China for some time.

Still, much of the market remains untapped by top Western firms, and the act of reaching the billions of consumers living in the Asia Pacific region presents significant challenges for many US-based organizations.

Siegel+Gale recently announced a partnership with Gramco, Japan’s largest branding firm, in the interest of better serving the Chinese public.

We spoke to Jason Cieslak, president of Siegel+Gale’s Pacific Rim operations, to get his take on the trend.

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Roll Call: Allison + Partners and Rubenstein PR

This week, Allison + Partners announced the opening of its newest office in Singapore as well as the hiring of Serina Tan, who will serve as vice president.

Tan brings more than 12 years’ experience to the role, including stints at various agencies and work with clients in the consumer products and services, technology, food and beverage, tourism, automotive and professional services sectors. Before joining Allison+Partners, she served as regional account director at Porter Novelli. Highlights of her career include a cause-related program for HP as well as the launch of the first McCafé in Singapore, the McDonald’s “I’m lovin’ it” tag launch and a brand refresh for the Singapore Zoo. Ms. Tan has lived in Singapore, Japan and Malaysia and she is fluent in Chinese, Japanese and English.

Ms. Tan’s first assignment will be to create a comprehensive campaign for Plaza Singapura, one of Singapore’s largest shopping malls, but she will also play a role in the expansion of Allison + Partners’ Asia Pacific operations. Co-founder and COO Andy Hardie-Brown says,”Based on current levels of business activity we will more than double our Asia Pacific headcount over the coming year.”

New York’s Rubenstein Public Relations hired Jason Ledder as media department group head. He will specialize in earning media mentions for clients across Rubenstein’s portfolio.

Ledder brings more than 15 years of agency experience to the role, most recently serving as VP of media relations at R&J PR. In the new position, he will develop and execute all media relations activities — be they national, regional, local or hyper-local. Richard Rubenstein writes, “We look forward to the additional exposure he will generate on behalf of our clients and public relations campaigns.”

Roll Call: Allison + Partners, RF|Binder, Penton Media and More

Allison+Partners announced that David Wolf has been named managing director of the agency’s global China practice. Wolf counsels American, Chinese and European clients across a range of industries and specializes in managing complex communications challenges, including crisis comm, new market entry and corporate reorganization. He also helps clients consider elements beyond branding and messaging to rethink strategies, positioning and execution. Prior to joining Allison+Partners, Wolf spent seven years as president and chief executive officer of Wolf Group Asia (WGA), a Beijing-based strategic corporate communications advisory firm. (Release)

RF|Binder, a New York-based PR and communications firm, announced two new senior-level hires. Elyse Blazey Gentile joins the agency as senior managing director to consumer and corporate accounts and Lori Rodney joins as managing director of the agency’s education group. Both managers will be responsible for developing new business opportunities as well as counseling existing clients. Blazey Gentile has more than 15 years experience in media relations and corporate/crisis communications. Her most recent role was vice president of corporate communications at E*TRADE.

Rodney most recently served as corporate account manager at Waggener Edstrom, representing clients such as Android and Windows Phone manufacturer HTC. She has more than a decade of experience working for such top firms as Edelman, MWW Group and Cohn & Wolf. (IBTimes)

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Report: ‘Imagination’ and ‘Specialization’ are Among the Q1 2012 Business Trends

Allison & Partners is rolling out its “Creativity: Trend Outlook Q1 2012 Naked Culture Trend Review” in a series of posts on its Naked Culture blog. Among the trends the firm has identified is the influence that a mixture of art and commerce is having across industries; the continued influence of all things Apple in this “Jobsian Era”; and the need for brands to create an “exceptional experience.”

Some of the brands highlighted for their abilities to create that standout experience are Nike, Beats by Dr. Dre, and, of course, Apple.

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MDC Partners’ Full-Year Revenue Up 36.9 Percent

Late yesterday, MDC Partners, home to Allison + Partners, Attention, Kwittken + Company, and other advertising, PR, and digital firms, reported a 36.9 percent jump in revenue  in 2011. Revenue for the year totaled $943.3 million versus $689.1 million the previous year. Organic growth was up 17 percent.

“While our business is growing at a healthy pace, we are being diligent in our analysis of investments and are implementing a leaner operating structure across our network, aimed at expanding margins,” said CFO David Doft in a statement.

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Roll Call: GolinHarris, Women at NBCU, Allison + Partners, and More

Margaret Shubny has joined GolinHarris in Chicago, filling a new executive director role. She will be leading several accounts in the healthcare practice as part of the firm’s “Catalyst” group. Shubny was most recently MD of Burson-Marsteller’s healthcare practice.

The Women at NBCU advisory board has six new members: Julie Eddleman, marketing director for North American media and shopper marketing at P&G; Annie Young-Scrivner, global CMO of Starbucks and president of Tazo; Fiona Morrison, who was most recently director of brand and advertising for JetBlue Airways; Susan Whiting, vice chair at Nielsen, responsible for client relations and marketing; Sarah Greenberg Roberts, head of publicity at The Weinstein Company; and Mindy Grossman, CEO of HSN. Women at NBCU is the female-targeted marketing and research initiative at NBC.

Allison + Partners has named Trudi Boyd GM of the firm’s Washington D.C. office, helping to build the public affairs practice and managing growth and client service for the office. She previously spent 14 years at FTI Consulting, most recently serving as MD of the Health and Life Science practice.

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MDC Partners Reports 33.4 Percent Revenue Increase, But Makes Adjustments

MDC Partners, home to Kwittken & Company, Allison & Partners, Lime PR, and other firms, reported a 33.4 percent increase in revenue for Q3; from $178.6 million in 2010 to $238.2 million for the same period in 2011.

Organic growth also took a leap, up 17.9 percent for the quarter.

However, in a statement, MDC CEO Miles Nadal said the company’s EBITDA guidance had shifted downward because of a “slowing of existing client work as well as some modest delays in new projects and campaigns.” (Here’s a definition of EBITDA.)

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MDC/Allison & Partners Study Reveals Importance of Creativity to C-Suite

MDC Partners and Allison & Partners have released the findings from their first C-Factors Index survey, which polled C-suite and other senior executives about the impact that creativity is having on business and other aspects of the world around them. According to the results, 98 percent of those polled believe that creativity is “critical to economic success.” Seventy-three percent think we’re in an “imagination” economy.

The study was conducted by Noesis, which received 200 completed surveys from execs falling into categories like principal, partner/owner, president, and CEO.

The findings also show that 80 percent of these execs believe that business leaders must support and encourage creativity for this sort of thinking and activity to continue.

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Tips from 360PR for Building a Boutique PR Business

After a decade in business, 360PR, the 25-person boutique PR firm based in Boston, has announced the launch of a New York City office led by Rob Bratskeir.

CEO and founder Laura Tomasetti subscribes to the belief that size doesn’t matter. Since 2001, the economy has had a couple of low points and she says the conditions have been “exactly right for boutique agencies.” More important to clients is whether their PR firm “can be entrepreneurial, flexible, and nimble,” she told us in a phone conversation today.

Tomasetti has experience working with both larger firms and large companies and said she always wanted to do “big brand work.” That work is possible with a boutique firm, she says. However, she tells us there are some things that 360PR is doing in order to compete with the bigger agencies.

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Allison & Partners CEO, Scott Allison: The Digital Firm Will Be Gone in Two Years

Allison & Partners is celebrating its 10-year anniversary this month (doors opened September 4, 2001), which Scott Allison, president and CEO of Allison & Partners, says is usually a make-or-break time for firms.

“A lot of firms struggle at both the 10 year mark and at a certain revenue level,” he told us this week. “There’s a lot of firms that stall out at about $10 or $11 million a year.” Allison went on to say that his firm is doing very well — business is up 35 percent this year and “we’ll push towards $20 million in revenue” — with lots of prospects for the future.

While making a trip to New York to participate in the Blouin Creative Leadership Summit, Allison dropped by the PRNewser offices to talk about his firm, talent prospects, and how Allison & Partners is approaching the future of the industry.

It is preparing for the future today, he says, by seeking and bringing on new hires. He told us that the firm is bringing in the “next generation of of company leaders,” but the talent pool is shallow.

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