Allison+Partners - PRNewser

Roll Call: GolinHarris, Outreach Strategies and Allison + Partners

Elizabeth S. Mitchell — Fri, 31 May 2013 10:15:07 +0000

GolinHarris announced the appointment of Mark O’Connor as executive director, National Media Relations. Based in New York, O’Connor will lead the agency’s national media relations team and provide strategic media relations guidance to clients across multiple practices. Additionally, O’Connor will serve as co-leader of the agency’s connector community, alongside Jeff Beringer, global Digital Practice leader. The agency’s connector community is responsible for sharing clients’ stories across earned, shared, owned and paid media. Most recently O’Connor served as executive vice president of national media relations at Zeno Group. (Release)

Outreach Strategies, LLC, (OS) announced the hire of Alison Omens, former AFL-CIO director of Media Outreach and deputy director of Public Affairs, as vice president. In Omens’ previous role at the AFL-CIO, she oversaw strategic communications and all national, state and local media strategy in the political, legislative and economic arena. Omens was responsible for developing and supervising a broad communications network with representatives for all fifty states. (Release)

Allison+Partners announced that Jeremy Rosenberg has been appointed senior vice president of digital media responsible for leading and evolving the agency’s digital offerings globally. Rosenberg’s career spans nearly two decades of digital and social media marketing that will serve the agency’s existing and prospective roster well. Rosenberg joins Allison+Partners from Cohn & Wolfe, where he led integrated communications programs for such clients as Walmart, Panasonic and Nokia. While there he also developed the digital and social media-training curriculum for the agency’s global network. (Release)

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Spin the Agencies of Record

James F. Thompson — Thu, 10 Jan 2013 17:42:07 +0000

Spinning the AOR is a marathon, not a sprint:

ASICS America, designer and manufacturer of athletic footwear, apparel and accessories, has selected Allison+Partners as its public relations agency. A+P will promote the company’s product launches, events and sponsorships as well as its cause marketing initiatives and its legacy-inspired Onitsuka Tiger collection of shoes and apparel. (If that left you breathless, wait until the next sentence):

The agency will also implement a national campaign incorporating athletic, business and consumer-focused media relations, awards and road tests, in addition to celebrity and influencer relations tied to numerous sponsorship opportunities including the New York City and Los Angeles Marathons.

Wellies Well, Well:

Hunter Boots, the UK’s leading wellington brand, recently launched a new global Facebook campaign from global social media agency We Are Social.

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Spin the Agencies of Record

Tonya Garcia — Thu, 14 Jun 2012 15:28:31 +0000

Avigilon, a Canadian video surveillance solutions company, has chosen Ogilvy PR as its AOR in the U.S. after a competitive search. The firm’s work will focus on corporate communications, thought leadership, media relations targeting business and tech trade publications, and promotions for Avigilon products. The company also has plans to go public in the U.S. (It already trades on the Toronto Stock Exchange.) The goal is to raise awareness among decision makers, including those at the C-level, and prospective investors.

Buy.com has chosen Hotwire (the PR agency, not the travel site) for a branding campaign that will emphasize the company’s “friendly, transparent and honest” value proposition and to raise awareness of the e-commerce site. Hotwire launched in 2000 and has offices across Europe and Australia. The firm came to the U.S. in 2011 and now has offices in New York and San Francisco.

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Allison+Partners Rearranges Top Execs

Tonya Garcia — Fri, 11 May 2012 11:07:54 +0000

Allison+Partners SVP Jonathan Heit has been promoted to president and senior partner, in charge of daily firm operations. The move frees up founding partners Scott Allison, Andy Hardie-Brown, and Scott Pansky to tackle the wide-ranging items that impact the future of the firm. Allison, chairman and CEO, will focus on internal management, the profile of the firm, and its business progress; Hardie-Brown, COO, will focus on strategic direction, such as global expansion; and Pansky, senior partner, will focus on cause marketing, values programs and firm culture, professional development, and related areas.

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Spin the Agencies of Record

Tonya Garcia — Thu, 03 May 2012 15:57:00 +0000

WhaleShark Media, which says it’s the largest online coupon and deals site around, has chosen Allison+Partners to promote the company’s RetailMeNot brand and its corporate comms program. GSD&M was chosen as the company’s ad agency. Both were selected after a competitive review.

Incapital, an underwriter and distributor of various financial products, has chosen CJP Communications as its AOR. The company is looking for greater brand awareness as it adds staff and expands across North America. Work will include media relations, thought leadership, and executive visibility efforts.

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MDC Revenue Increases, But Reports Other Losses

Tonya Garcia — Thu, 03 May 2012 12:00:44 +0000

MDC Partners reported Q1 revenue of about $236 million, an increase of 9.7 percent versus 2011. The company also reported organic growth of 5.4 percent. However, the company also reported a number of losses for the quarter.

Operating loss was at about $11.7 million versus a profit of $2.56 million year-over-year. Net loss was about $24.6 million compared with $7 million in 2011.

Adweek also notes the Q1 drop in EBITDA of 51 percent, from $15.4 million last year to $7.5 million this year. The company has purchased or taken a stake in a number of firms over the past couple of years, including Kwittken & Company, Allison+Partners, London’s Epoch PR, and ad agency Anomaly.

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Allison+Partners Chooses Adopt-A-Classroom for Pro Bono Program

Tonya Garcia — Tue, 17 Apr 2012 10:00:18 +0000

Allison+Partners has chosen Adopt-A-Classroom for its annual pro bono program, donating $150,000 in PR services for 2012 to the nonprofit organization. Adopt-A-Classroom works with community partners to provide teachers with funding for school supplies and other resources. Allison+Partners has already started working with the group; Adopt-A-Classroom launched the “Help Henryville” program with OfficeMax on March 2 to benefit a Henryville, IN school that was destroyed by a tornado.

Allison+Partners chose Adopt-A-Classroom using a proprietary evaluation system, the Cause Marketing Accelerator, which matches a cause program with the values and brand of the agency.

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Guest Post on Mobile: ‘Separating the Signal from the Noise’

Tonya Garcia — Wed, 21 Dec 2011 17:51:08 +0000

Mobile, mobile everywhere. News from the mobile space keeps coming as the technology and business of mobility continues to sort itself out. For PR pros, it’s an area rife with opportunity.

In today’s guest post, Jonathan Heit, partner and head of digital media and technology, Allison+Partners, takes a closer look at some of the big stories and trends in mobile moving forward.

Click through for his thoughts and click here for more on the firm’s Naked Culture blog. And if there’s anything you’d like to add to the conversation, the comments section is open.

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