A look from Banana Republic's 'Mad Men' collection.

The NBC network and Bloomingdale’s have entered into a two-month Fall partnership that will provide branding opportunities for both organizations: Bloomie’s catalogs will feature actors from some of NBC’s new shows (The Playboy Club and Prime Suspect are a couple of them), and Bloomingdale’s will be featured during the network’s Primetime Preview Show. Bloomie’s will also have in-store promotions and store windows as part of the tie-in.

“The combination of NBC’s new fall slate of programming with Bloomingdale’s powerful brand and multiple touch points creates a very engaging consumer experience,” Tim Farish, NBC Entertainment’s SVP of marketing said in a statement.

These days, it seems clothing retailers are finding a great deal of promo value in TV partnerships that largely bypass the traditional 30-second spot.

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Here are this week’s PR and media highlights from mediabistro’s Revolving Door Newsletter:

Cater Lee has been named communications director at Investigative News Network. She had been broadcast journalist at KCAL9/CBS — Los Angeles.

Adrienne Ingrum has been named editor at Faith Words. She had been publishing consultant and book packager.

Sarah Bowlin has been named editor at Holt. She had been editor at Riverhead.

Aiah Wieder has been named associate managing editor at Alloy Entertainment. She had been associate editor at Harry N. Abrams, Inc.

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