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Posts Tagged ‘Alloy Entertainment’

Two Industry Vets Launch Their Own Consumer-Focused Firm

TSMG

Two industry veterans took the opportunity today to announce the creation of a new firm specializing in lifestyle, consumer and entertainment brands.

Bill Harrison, a one-time president and COO of Fifteen Minutes PR who succeeded founder Howard Bragman when he stepped down as CEO in 2011, teamed up with fellow practitioner Jackie Feldman to officially launch Third Street Media Group.

The self-described “boutique firm” plans to serve clients across the startup-to-corporate spectrum, and its first slate of signings has a distinct entertainment world slant:

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Fashion Retailers Turn To TV for Branding Tie-Ins

A look from Banana Republic's 'Mad Men' collection.

The NBC network and Bloomingdale’s have entered into a two-month Fall partnership that will provide branding opportunities for both organizations: Bloomie’s catalogs will feature actors from some of NBC’s new shows (The Playboy Club and Prime Suspect are a couple of them), and Bloomingdale’s will be featured during the network’s Primetime Preview Show. Bloomie’s will also have in-store promotions and store windows as part of the tie-in.

“The combination of NBC’s new fall slate of programming with Bloomingdale’s powerful brand and multiple touch points creates a very engaging consumer experience,” Tim Farish, NBC Entertainment’s SVP of marketing said in a statement.

These days, it seems clothing retailers are finding a great deal of promo value in TV partnerships that largely bypass the traditional 30-second spot.

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Revolving Door: 9.17

Here are this week’s PR and media highlights from mediabistro’s Revolving Door Newsletter:

Cater Lee has been named communications director at Investigative News Network. She had been broadcast journalist at KCAL9/CBS — Los Angeles.

Adrienne Ingrum has been named editor at Faith Words. She had been publishing consultant and book packager.

Sarah Bowlin has been named editor at Holt. She had been editor at Riverhead.

Aiah Wieder has been named associate managing editor at Alloy Entertainment. She had been associate editor at Harry N. Abrams, Inc.

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