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<title>Alloy Entertainment - PRNewser</title>
<link>http://www.mediabistro.com/prnewser</link>
<description>Your Daily PR Release</description>
<copyright>Copyright 2013</copyright>
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<title>Fashion Retailers Turn To TV for Branding Tie-Ins</title>
<description><![CDATA[<div id="attachment_25795" class="wp-caption alignleft" style="width: 258px"><img class="size-full wp-image-25795 " title="BR mad men" src="http://www.mediabistro.com/prnewser/files/2011/08/BR-mad-men.bmp" alt="" width="248" height="332" /><p class="wp-caption-text">A look from Banana Republic&#39;s &#39;Mad Men&#39; collection.</p></div>
<p>The <strong><a href="http://www.mediabistro.com/NBC-profile.html">NBC</a></strong> network and Bloomingdale&#8217;s have entered into <a href="http://www.warc.com/LatestNews/News/EmailNews.news?ID=28669&amp;Origin=WARCNewsEmail">a two-month Fall partnership</a> that will provide branding opportunities for both organizations: Bloomie&#8217;s catalogs will feature actors from some of NBC&#8217;s new shows (<em><a href="http://www.nbc.com/the-playboy-club/">The Playboy Club</a> </em>and <em><a href="http://www.nbc.com/prime-suspect/">Prime Suspec</a>t</em> are a couple of them), and Bloomingdale&#8217;s will be featured during the network&#8217;s <em>Primetime Preview Show. </em>Bloomie&#8217;s will also have in-store promotions and store windows as part of the tie-in.</p>
<p>&#8220;The combination of NBC&#8217;s new fall slate of programming with  Bloomingdale&#8217;s powerful brand and multiple touch points creates a very  engaging consumer experience,&#8221; Tim Farish, NBC Entertainment&#8217;s SVP of marketing <a href="http://m.nbc.com/news/20_89051.shtml#ckchk=1">said in a statement</a>.</p>
<p>These days, it seems clothing retailers are finding a great deal of promo value in TV partnerships that largely bypass the traditional 30-second spot.</p>
<p> <a href="http://www.mediabistro.com/prnewser/bloomingdales-mad-men-nbc-banana-republic-macys_b25794#more-25794" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Tonya Garcia</dc:creator>
<comments>http://www.mediabistro.com/prnewser/bloomingdales-mad-men-nbc-banana-republic-macys_b25794#disqus_thread</comments>
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		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Alloy Entertainment]]></category>
		<category><![CDATA[Banana Republic]]></category>
		<category><![CDATA[Bloomingdale's]]></category>
		<category><![CDATA[Macy's]]></category>
		<category><![CDATA[Mad Men]]></category>
		<category><![CDATA[NBC]]></category>
<pubDate>Mon, 15 Aug 2011 15:54:21 +0000</pubDate>
</item>
<item>
<title>Revolving Door: 9.17</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-4547" src="http://www.mediabistro.com/prnewser/files/2010/09/revolving-door.gif" alt="" /> Here are this week&#8217;s PR and media highlights from mediabistro&#8217;s Revolving Door Newsletter:</p>
<p>Cater Lee has been named communications director at Investigative News Network. She had been broadcast journalist at KCAL9/CBS &#8212; Los Angeles.</p>
<p>Adrienne Ingrum has been named editor at Faith Words. She had been publishing consultant and book packager.</p>
<p>Sarah Bowlin has been named editor at Holt. She had been editor at Riverhead.</p>
<p>Aiah Wieder has been named associate managing editor at Alloy Entertainment. She had been associate editor at Harry N. Abrams, Inc.</p>
<p><a href="http://www.mediabistro.com/memberscenter/changeMailList.asp?lmlid=11"><img src="http://www.mediabistro.com/avantguild/images/icons/arrow.gif" border="0" alt="" hspace="4" vspace="4" width="17" height="14" align="absmiddle" /></a> Click <a href="http://www.mediabistro.com/memberscenter/changeMailList.asp?lmlid=11">here</a> to receive mediabistro.com&#8217;s <strong>Revolving Door Newsletter</strong> via email.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Karen Schwartz</dc:creator>
<comments>http://www.mediabistro.com/prnewser/revolving-door-917_b4545#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/revolving-door-917_b4545</link>
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		<category><![CDATA[Media People]]></category>
		<category><![CDATA[Alloy Entertainment]]></category>
		<category><![CDATA[Faith Words]]></category>
		<category><![CDATA[Holt]]></category>
		<category><![CDATA[Investigative News Network]]></category>
		<category><![CDATA[Revolving Door]]></category>
<pubDate>Fri, 17 Sep 2010 11:58:58 +0000</pubDate>
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