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Posts Tagged ‘AllThingsD’

New Media Influencers on Rebranding, Expansion and ‘Obsessions’

Mic.com Logo“Voice, perspective and messages framed so they resonate with younger readers have all become more important in media now. That means having our ears to the ground in politics and entertainment, then packaging topics accordingly”, said Jake Horowitz, founder and editor of Mic (formerly PolicyMic).

Mic is among a growing number of media brands that launched or renamed recently, like re/code (formerly AllThingsD), Vox.com and Quartz. Editors from these outlets appeared on a PCNY panel on Thursday to discuss their latest moves.

While these sites generally don’t use PR-related pitches, that may change over time. Given their global focus, one could equate landing a story in these outlets to the U.S. soccer team’s World Cup game vs. Ghana: challenging but not impossible.

Here’s a brief rundown on each outlet and their approach.

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AllThingsD Founders Relaunch with Re/code

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2014 just started, but it’s already brought us a new place to pitch our tech clients.

AllThingsD founders Kara Swisher and Walt Mossberg bounced back from the Wall Street Journal‘s earlier announcement that it would not renew the property by launching a new tech news/reviews site called Re/code. The news broke on Twitter just after midnight, of course.

The AllThingsD name will be no more. Its former URL redirects to ”Digits”, the WSJ‘s behind-the-paywall source for news on things that buzz and transmit data.

Today Swisher posted this quote on the new site:

“While we think tech news is important, it’s a better day to refresh, reimagine, reinvent and, most of all, rest.

But get ready: Re/code will launch at midnight ET, January 2″

We’ll be watching—as will anyone who cares about what’s going on in tech.

Get Ready to Pitch to Wall Street Journal Digits

WSJ460This week the Wall Street Journal finally announced its replacement for AllThingsD.

The new “WSJD”, which we assume stands for the established Wall Street Journal Digits, will be part of the paper’s “Marketplace” business section, and it will be the place to go for reviews of the newest “personal technology” toys.

With all due respect to the talented journalists who will make up WSJ‘s new tech review team, they don’t have quite the clout of Kara Swisher and Walt Mossberg. Given the fact that they work for the most-read paper in the U.S., however, it’s probably in your best interest to get to know them a little better.

Joanna Stern (she of the awesome hack-to-flack Twitter marriage proposal) may be the biggest name among the new group, though Nathan Rothman‘s following is nothing to sneeze at and Nathan Olivarez-Giles wins the most colorful bio contest as a “is a former amateur hip-hop DJ who…[started] a comic book venture at age 18.”

We have no doubt the new team will do a great job of updating the public on the new things they should buy with their Christmas bonuses…so here’s your Friday follow.

(H/T BuzzFeed, pic via)

Yahoo Guilty of an ‘Astonishing Display of PR Incompetence’

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Ouch, headline. The question follows: what, exactly, did Yahoo do that so thoroughly irritated Kara Swisher of AllThingsD yesterday?

Well, quite a few Yahoo Mail users have lodged their complaints after the service’s technically challenged re-launch in October, because apparently some people still use Yahoo Mail.

Seems Jeff Bonforte, the man in charge of the product, told attendees at a November event that users were so attached to the service that someone would need to “kick [them] hard” in their slouchy posteriors in order to get them to abandon it. So…brand loyalty?

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Does Everyone Else Hate These Facebook Changes As Much As We Do?

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We’d say he’s laughing with us, but we’re not laughing.

Notice anything different about your brand/blog/client Facebook page recently? Uh huh. Take a look at these reach numbers:

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Versus statistics for the same page just a couple of weeks ago:

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Yeah, the numbers are small because whatever. But that’s a pretty big difference, and we have a sneaking suspicion it can all be attributed to Facebook’s new algorithm. A recent report from Ignite confirms that brand pages have suffered a 44% decline in exposure in the last nine days alone.

How’s that “tinkering with our revenue streams” experiment going, Mark? Let’s take a dive into the big blue rabbit hole…

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Best Buy Wants You to Film Yourself Standing in Line on Black Friday

Oh hey: remember this holiday classic?

How about this one?

Best Buy is hoping against hope that nothing like that happens this year. In fact, they’re so sure that everything will go smoothly on Black Friday that they’re encouraging customers to Vine the experience. And by “the experience” we mean the process of waiting in line to shop at Best Buy.

Bad idea, you say? AllThingsD called it “risky”, which is an understatement.

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Spotify Crashes Klout

Our Twitter feed went berserk today with news that Spotify, the European music service, has finally made it to U.S. shores. Users could start signing up for the paid service today, but the free service is available by invite now and rolling out over the coming weeks.

Hoping to leverage the excitement about Spotify, Klout announced that they would offer freebie invites to its biggest influencers. Klout went down after a mad rush to the site. Klout CEO Joe Fernandez told CNet that they’d planned for 30 times more traffic and bypassed that in the first hour. Whoa. The offer should be relaunching tomorrow. Read more