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Posts Tagged ‘Altimeter Group’

Don’t Miss the Discount for the Next Social Media Marketing Boot Camp

Wednesday, May 11 is the last day to take advantage of the early-bird discount available for mediabistro’s upcoming Social Media Marketing Boot Camp.

This online conference and workshop will span eight weeks, starting June 9. Join conference leader Jennifer Neeley (@jennifered) for keynote speeches, how-tos, and networking to help you successfully market your business (or your client’s business) using social media tools and platforms. Special guests will include Guy Kawasaki, co-founder of Alltop.comCharlene Li, founder of Altimeter Group; blogger, author, and tech evangelist Robert Scoble; and many more.

Click here for more information about the conference, the special discount, which can save you $100, and how you can get a free gift worth $149. Sign up today!

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Brian Solis Heads to Altimeter Group

Brian Solis announced today on his website that he will be joining Altimeter Group as a principal.

“My initial focus at Altimeter is on new media strategies and models to design frameworks, creating bridges between companies and customers, employees, and other important stakeholders. This work will also expand into areas of change management,” Solis wrote on his site. He also said he’ll be consultant in a number of areas including metrics and strategy review.

Solis will continue as an advisor at FutureWorks, the firm he founded in 1999. Jeremiah Owyang, writing on the Altimeter site, said Solis will join the San Mateo office.

(Solis will also be participating in Mediabistro’s upcoming Social Media Marketing Boot Camp. More info here.)

How Much Will Brands Spend on Social Media in 2011?

Regardless of where your company or organization sits on the social media adoption curve, one thing everyone is interested in – from brands to vendors and agencies – is how much money is being spent on it.

Industry analyst Jeremiah Owyang of the Altimeter Group recently asked 140 corporate social media strategists how much they’d be spending this year. As one can see, the numbers vary greatly depending on the size of the organization:

Here’s what is interesting about these numbers.

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