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Posts Tagged ‘Alyssa Galella’

Google Reader Is Dead! Long Live Google Alerts!

Still mourning Google Reader? The service’s early demise was a sad, sad thing, because it also killed our ability to receive Google Alerts via RSS feeds. As we all know, these feeds were one of PR pros’ favorite tools for keeping tabs on media mentions of clients, competitors, and topics of interest.

But it’s not really such a big deal, as Honey general manager Alyssa Galella explains after treating us to a cool GIF:

The easiest way to fill that hole in your RSS-happy heart once occupied by the GR is to download Feedly. But that’s not all—here’s her custom solution, which will allow you to scroll through relevant content/email alerts without filling your inbox to the breaking point:

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Guest Post: Go Easy on the Swag and Other BlogHer Learnings

PepsiCo CEO Indra Nooyi speaking at BlogHer 11. Photo: Feature Photo Service

BlogHer took place in San Diego over the weekend, and while we couldn’t be there, more than 3,000 others could.

We often hear about the importance of women and mothers to brands, both for their purchasing power and as influencers. Add the blogging element, and you have a target group that’s important to huge companies like PepsiCo.

In today’s guest post, Alyssa Galella, an SAE at M Booth and a BlogHer veteran, talks about the evolution of the event and gives us some key takeaways from this year’s conference. Click through more more.

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PRNewser Party Recap: How Many Flacks Can You Fit Into a Bar?

SideBAR was packed last night for PRNewser’s latest happy hour party. Thanks to everyone for stopping by and enjoying the drink specials, complimentary appetizers, and of course, the good company.

We chatted with newly appointed dna13 Vice Chairman and former PRNewswire President Dave Armon. “We’ll be expanding in North America this year,” he said. Lane Buschel, President of Morris + King’s digital division SeisMK talked to us about some recent successes with client Glam Media. We asked him if he had any agency news, to which he said, “no.” [Update: It turns out M+K does have some news as they announced a new client, LBi IconNicholson US, in today's Spin the Agencies of Record.] Rob Manfredo let us know he just landed at Beckerman Group this week, an agency that was in the news recently for their acquisition of Wise PR. Matt Caldecutt and Scott Rosenblum of TrylonSMR were in attendance, perhaps toasting to the agency’s new client win: LocateTV. Matt also posted a brief recap on his blog. Alyson Campbell of AMP3 PR looked more at ease after a big week managing client Grooveshark and their deal with record label giant EMI.

Kaplow VP Chaim Haas has been busy keeping things running smoothly on the Skype account and was Tweeting away throughout the night. Waggener Edstrom account manager Jeremy Bridgman was busy mingling and reminded us that he is not on the Microsoft account. PRNewser’s favorite couple, Converseon’s Paull Young and M Booth’s Alyssa Galella were enjoying beer and wine, respectively. Tiffany Winbush let us know that she landed at Bridge Global Strategies as a Senior Account Executive. The Dowd Agency publicist Laura Dempsey told us that she runs the agency’s Twitter feed. They’re up to 450 followers. Not too bad.

The most telling sign was that despite the economy, about 90% of attendees (rough estimate) seemed to be employed. Were there job seekers in attendance? Sure, but they were the minority.

There were also a few journalists that snuck in, and some racy ones at that. Playgirl editor-in-chief Nicole Caldwell told us that she is consulting with the magazine on some projects including the Levi Johnston photo shoot. That’s about as far as we got on that one.